How to Keep a Clean and Healthy Email List
The greatest possible levels of consumer interaction are what you would want as an email marketer. Many elements are at play here, including the cleanliness of the email list and the deliverability of the email.
Maintaining a clean email list, as well as keeping an eye on your email marketing stats on a regular basis, should be your top priority if you want to increase the effectiveness of your email campaigns and reach the correct sort of individuals for your ads.
Email deliverability and client engagement metrics will almost certainly increase if you have a clean, healthy, and deeply active email list on hand. You could even hire a mailing list management company to give you a helping hand with your emails, (check out Simplelists here, for example).
The results of a 2017 research revealed that, in terms of worldwide email deliverability, one in every five emails never makes it into the inbox of the receiver. It is either rejected by the email service provider or sent to the garbage bin as a result of the spam filters being triggered.
Insufficient email deliverability results in a negative sender image, which in turn reduces your deliverability rates even more. It is critical that you only maintain on your email list those subscribers who are engaged in your company's products or services.
Maintaining the integrity of your list via the use of email list best principles is, therefore, a critical component of your email marketing plan!
What do we mean by "Email Hygiene"?
The term "email hygiene" refers to the process of cleaning your email list. Remove invalid and disinterested email addresses from your address list and send only valuable messages to your subscribers is what this process comprises, according to Wikipedia.
In layman's terms, email hygiene is the practice of sending the appropriate emails to the appropriate recipients.
As email marketing has grown in popularity, so too has the number of spam complaints, which have been growing. It is truly a major issue that has resulted in financial scams in which individuals have lost hundreds of dollars or more as a consequence of fraudulent mail messages.
It is also important to maintain strong email list cleanliness in order to ensure that users are able to access only use material on their platform. People's responses to emails they receive in their inboxes are being tracked by email service providers these days in order to achieve this goal.
In addition, you must maintain a positive sender reputation at all times. Many unsubscriptions, periods of inactivity, and spam complaints are likely to give the impression that you are not a reliable service provider to the ESPs. This will enhance the likelihood that your emails will not be sent to the intended recipient's inbox.
Furthermore, if you are unable to keep the quality of your emails, even your most loyal subscribers will cease to react. In addition to damaging your brand's reputation, this will result in a high level of inactivity in people's email inboxes, which will cause the ESPs to see you even more badly.
What is the justification for maintaining email list hygiene?
Periodically segmenting or categorizing your email lists can help you to deliver more focused emails to your list, resulting in more engagement and better outcomes for your business.
Not only will personalizing your emails, not just by including the customer's name, but also by delivering suggestions and material that is relevant to his or her journey, help you to develop a stronger connection with your consumers and establish trust with them.
As email marketing has grown in popularity, there is an increasing amount of competition, and making your emails stand out from the crowd is essential to achieving success.
You will no longer be able to send out a generic series of emails to your audience and expect to get positive results. Email service providers are becoming more selective about the kind of emails that are allowed to reach their customers' inboxes. Before any emails reach the inbox, they are filtered by very complicated algorithms that are built into the system.
As previously stated, the algorithms take into consideration the reputation of the sender. Sender reputation is often measured in terms of open email rates, click rates, unsubscribe rates, and the amount of invalid email addresses on a list, among other metrics, which is why maintaining good email list hygiene is so important.
It is important to clean up your email list on a regular basis in order to maximize the results of your email marketing efforts. So let's speak about the best procedures you should adhere to in order to properly maintain the sanitation of your email list.
Email list hygiene is a set of recommended practices that you should adhere to...
Remove all inactive subscribers from your list.
When it comes to email list maintenance, cleaning your email list is a critical step to take.
If you have a large number of subscribers who are no longer active on your list - maybe they haven't read your emails in a long time or haven't clicked any of your links in the email - it may be time to let them go.
Never, ever remove your subscribers without first sending them some type of re-engagement email to re-engage them. As a result, they have a better chance of remaining on your email list if they are still interested but just haven't had the opportunity to read your emails.
This process should be taken with caution, and it should not be repeated too frequently. People are busy sometimes, and even if they want to hear from you, they just cannot find the time to do so. These clients will get indifferent if you continue to remove them from the list without giving them any notice.
Make a list of segments for your subscribers.
Rather than eliminating inactive subscribers, you might split your list as an option. If a subscriber has been inactive for a long period of time, you can consider shifting them to a portion of your list to which you can only send attractive deals and offers.
You might also experiment with lowering the number of emails you send to this dormant list on a monthly basis. For example, if you normally send an email once a week, consider limiting the number of emails you send to this segmented list to two per month or maybe just one per month.
Make sure you're talking to the proper people.
The fact that you must send the appropriate emails to the appropriate target group should also be kept in mind while sectioning your email list, as previously stated.
Make sure to send the appropriate kind of emails to each different list, regardless of whether you are segregating your customer base based on geographic region, purchase history, or other interests criteria.
Sending incorrectly targeted emails may turn off your prospective consumers, causing them to unsubscribe from your mailing list or mark your emails as junk mail.
Rather than sending out incorrect emails to the wrong portions of your list, it is best to refrain from sending out any emails at all. Take your time while creating and sending out your email campaigns.