How to Optimize Slug in SEO
SEO or search engine optimization is a series of steps and techniques that involve manipulating the algorithms used by search engines so that any content published by a certain site gets more exposure and better overall reception.
Improving the rankings on a SERP (search engine results page) is extremely difficult and with the help of SEO methods, it becomes something you can do within minutes while getting the best results.
What is Slug?
A slug refers to the segment of the URL which specifies the content of the page. It tells you what that particular page is about. It is the part that you can see after the /.
It is the characteristic feature of any page URL and works as the primary identification/distinction.
Now onto the “why” part. Slug is important because it plays a crucial role in deciding the rank of your listing on a search engine results page. Search engine crawlers go through a series of steps to read your page URL, amongst other things, and the first part of this process is reading your slug.
This instantaneous process is why you need to keep a slug relevant to the title, and by extension, and content of the page. Not only can they be appealing to the algorithm but also to the users.
Finally, how to achieve all of this? Obviously, it’s not something you can watch a Youtube tutorial on and just do yourself. Not unless you want to fail miserably.
The solution is to seek the help of a digital marketing agency, for example - Kala Agency. They know how to create URLs that bait the SEO crawlers and help generate organic results.
What are the benefits or changes that you can see after optimizing Slug?
Boost your ranking with a few words
Enterprise SEO services use the related keywords in the slug of the page URL to make it relevant even when searches are scantily worded.
Direct traffic organically
When a slug is relevant to the post while being informative, it is more likely to draw a user rather than something like www.tumblr.com/2793s!#33. Kala Agency is an experienced digital marketing agency with the knowledge to obtain these results.
Exposure through precision
An unoptimized slug might be inclusive of everything in the title no matter how crowded it gets but when enterprise SEO services intervene, they make sure it is precise, to the point, and contains focus keywords.
Professional finishing
A digital marketing agency has experience with all types of SEO and they know all the tricks like using dashes, using only lowercase letters, avoiding any stop words, keeping it the shortest possible, and many other little knick-knacks that otherwise would not even cross your mind.
Uncomplicated and transparent procedure
With an optimized slug, you will see the difference right away not just in the traffic obtained but also in the URL itself. You can pinpoint the changes clearly too because unlike something like coding, it is a transparent process.
Enterprise SEO services like Kala Agency are rather open about what they are doing and what it will cost you.
Inexpensive, especially compared to ads
With the growing competition, digital marketing agencies do charge accordingly to post ads. However, slug SEO comes at a very minimal cost because it is a very small step.
The impact is much larger but the enterprise SEO services, Kala Agency, for instance, do not charge you for whatever the results are.
The Takeaway
The devil’s in the details, and that rings true when dealing with algorithms and crawlers. Opting for a strategy that milks the most out of small nuances is both cost-effective and time-saving.
Tech can be bent to your will and evidently, it is not as difficult as you would have thought. Deciding to use enterprise SEO services is not a big step really if you look at it, yet it makes a world of difference when we talk about bringing visitors to your website.
Work smarter, not harder finds an epitome here with slug optimization and you can make it happen by contacting Kala Agency no matter what kind of content you are trying to promote.