8 Techniques to Try When You’re in a Sales Slump
You’re confident. You know you’re good at what you do. And your coworkers (and customers) tell you that they like working with you, but despite all of this, the phone fails to ring and e-mail conversations seem to drop off. When this happens, it feels as if the entire world is crashing down around you.
Somehow, no one is buying your product or service. What is going on?
If this scenario sounds familiar, it may be time to try a new approach when dealing with prospects—one of these eight suggestions might just help turn things around for you:
- Call them cold
- Write an e-mail
- Call them cold again
- Email them, then call them
- Pick up the phone and just say hello
- Leave a voicemail
- Send an e-mail, then follow-up with a phone call
- Call their direct competitor (yes, really!)
Call them cold
Cold calling may be a frustrating way to find prospects, but it’s also a great way to reach past the competition. If you haven’t tried this approach in quite some time, now may be the perfect time—and it just might lead to your next big client.
Write an e-mail
Instead of talking on the phone or sending e-mails that go unanswered, try writing an e-mail with just one short sentence: "I am looking for X." Oftentimes, people don’t want to pick up their phones because they feel awkward about interrupting someone. But how awkward is it to click "reply" and type out a message? You never know until you try.
Call them cold again
If you get no response from your initial cold call or e-mail, it may be time to call them again. Try twice—just to make sure they received the message (and remember to leave a voicemail if neither of these efforts gets you an answer). If nothing works after two attempts, move on. Calling them isn’t worth losing your sanity over andwon’t help you land a big client anyway.
Email them, then call them Once you’ve sent two unanswered messages, it may be time to try something that could actually get you an answer: calling first and then following up with an e-mail if they don’t pick up (or leaving a voice mail if they do). If you still don’t hear back after the second attempt, move on—you never know how your prospect feels about your product or service until you give them a chance to tell you. You can always reengage later when things are busier for them at work.
Pick up the phone and just say hello
This is one of those ideasthat may seem a little crazy at first. You’re calling someone cold and saying, "Hi! I just wanted to touch base and see how you were doing!" The real magic here is how bold it is—you’ll quickly find out if they work with anyone who might be interested in what you have to offer. It can also put them more at ease than an e-mail or voicemail because it starts the conversation as a casual phone call.Leave a voicemail
Email them, then call them
It may sound like hitting two birds with one stone, but many people wait days for an e-mail reply before taking action—if they ever do at all! If this sounds like your prospecting cycle might look like, try calling first and sending an e-mail after. Pick up the phone and just say hello
Instead of sending an e-mail or leaving a voicemail, pick up your phone and call them at their office. Introduce yourself, chat for a second, then ask if they have time to answer a few questions about what you do—and why they should care. If you don’t get an appointment out of the call, send the information in an e-mail following up that conversation instead.
Leave a voicemail
Leaving a voice mail might be even better than picking up the phone to say "hello." It can help show your commitment to finding new clients without being overly pushy about it (which could turn people off).
Send an e-mail, then follow-up with a phone call
You might be surprised how many companies will give you an appointment after receiving a legitimate email, so try this approach to get your foot in the door. Write an e-mail with just one short sentence: "I am looking for X." Then call them and follow up if they don’t answer. If nothing works after two attempts, move on—you never know how your prospect feels about your product or service until you give them a chance to tell you. You can always reengage later when things are busier for them at work.
Call their direct competitor (yes, really!)
It may sound like something you’d never do as a salesperson (or as anyone), but people arent always straightforward with each other about their interests. While this may not sound like a smart approach, it can work.
Call someone else from the same industry
Who works in the same industry as your prospect? A simple Google search can tell you if anyone else is nearby who could be helpful to you—and the time commitment of engaging them isn’t nearly as high as trying to win over a new client. If nothing else, consider calling up and asking how they found out about your product or service—they might just give you an answer that helps you land more clients!
Turn it into a discussion Sometimes, people don’t want to pick up their phones because they feel awkward about interrupting someone. But how awkward this process repetition again and again.
Sarah Ali has been writing for a decade and now for the Online quran teaching UK Website. She obtained her Master’s degree at the University of London. Her main objective is to write insightful content for those people who read and like it.