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Trans4mind's Vision, Mission and Values

Our Vision & Mission

We've been offering a wide range of personal development resources for many years here at Trans4mind, and over a million pages are read each month by interested people like yourself. Indeed, our vision is to make the human heart visible in community world-wide by harnessing the full potential of the Internet...

Company Vision     Company MIssion

We feel the time is right to take this vision to the next level...

Over several years we've been working diligently behind the scenes to develop a new training system that provides a comprehensive training in personal development. This training addresses all the challenges each of us face in our lives - presented not as printed text but as multi-media presentations.

And we have added the crucial element of personal coaching, to help you take what you have discovered from each workshop and apply it in your own daily life, so that it becomes part of your lifestyle - the new transformed YOU! So that you become the change you want to see in the world, and you are empowered to take your new enlightened way of being into your local community and influence the world for the better.

In this way we will achieve our mission: To facilitate the person to move toward greater inner peace and fulfillment, by providing a transformational personal development curriculum, supported by coaching. We provide this service with love, worldwide over the Internet and in community.

We are not linked with a religion or belief system, nor do we seek to control or manipulate people in any way. We work in a practical way with people - through the online video workshops and the Support by Email and Skype - to help them find their own inner truth and guidance. At all points, dogma is avoided - indeed, the motto of Trans4mind is: “Minds, like parachutes, function better when open.”

Having said that, we recognize some fundamental, universal truths, also widely recognized by the world's great religions and philosophers. In particular we feel that Love is our essential nature, and that by asking “What would love do?” and listening to our inner voice and feelings we can sense inner guidance. This loving guidance is the core of our spirituality. If our life is guided by Love, we can live and serve in simplicity...


Trans4mind Training is an experience in personal development that includes a person's spiritual capability, making available a complete spiritual path that blends their everyday material life with the Divine...

Trans4mind Training: Supporting Your Spiritual Path

We assist people add to their I.Q. by developing their emotional (E.Q.) and spiritual (S.Q.) intelligence and in so doing awaken their inherent genius (G.Q.) ... read more here:

IQ without EQ = Recipe for Problems

The Power of Love

Trans4mind stands as a landmark in the world of personal development, because it is being devised, presented and maintained by the power of love. The purpose of this training is to bring joy and happiness to each individual and to develop and strengthen community worldwide.

Our primary values are:

We do our best to have these values guide our every action as we work to design, develop and deliver systems and services that bring personal development education and training to the public.

For example, we treat customer confidentiality extremely seriously. We would never dream of selling email addresses. We refuse to include tracking scripts and third-party automated advertising on the site... our services are our products, not selling your demographic information.

Our online training and coaching services obviously have to take place in utmost confidentiality and you can be sure that personal information is stored encrypted and only visible to yourself, to Trans4mind's Director of Training - and, if you so choose, you can provide access to a single selected Trans4mind Coach - and no one else.

In our marketing, we consider you, our potential customer, as if you were friends or family. We appreciate your presence and interest and market our products to you by serving you in a personal way and by offering to educate you about our services. We refrain from the kind of manipulative, over-hyped and time-limited arm twisting that so many other sites resort to.

Also note that unlike most sites these days we DO NOT use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also DO NOT share information about your use of our site with our social media, advertising and analytics partners. We value your privacy as much as we value our own.

Design Philosophy
Expressing love in business is achieved by being fully committed to identify your customers' every need and then designing your service to meet these multifarious needs, in a way that is simple and intuitive for your customer to use.

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” ~ Steve Jobs

This is our design philosophy here at Trans4mind. If you find our online platform easy, simple and intuitive, it's because we focused on making it that way, during a 3 year design process that was not delegated, but which was the exclusive domain of our company's two founders, Peter Shepherd and Wallace Huey.

Inspired by the design philosophy of Steve Jobs, they worked tirelessly over this period, assisted at times by their business mentor, Dayna Caceres, their Chief Technical Officer, Aidan Doyle and their customers, to design hundreds of prototype webpages. They experimented with different options to understand the relationship between these webpages, their various links and the company's business model. These relationships were integrated over this period by Peter and Wallace to create a single cohesive online marketing website and online training platform that meets the customer's needs for personal development.

By these means Trans4mind intends to do for personal development what Apple did for tech.


Steve Jobs
Plus read about Our Values
Introduction to Trans4mind's Non-Profit Services
Also see: What Trans4mind Has Learned From Apple

The Trans4mind Principles

These 6 principles are used to manage Trans4mind:
  1. The Principle of the Integrity of the Whole
    The integrity of the whole outweighs the integrity of any part of the company. This principle protects the company at all times. One person's interests are not senior to the financial well being of the company and the vision and mission of Trans4mind.
  2. The Principle of the Minimum
    In all that we do - we do it with the minimum use of resources and complication. This principle ensures economy of effort and simplicity of approach, leading to the discovery of the most effective and user-friendly methods that everyone can understand.
  3. The Principle of Attention
    When listening we do so without judgment and opinion and in so doing enter fully and completely into the other person's world - not necessarily with agreement but with acceptance. This principle ensures we understand each person's point of view and allows us to grow through such interaction. In particular, this principle applies to the most vital element of running a business: listening to the customer. Systems have to be in place to ensure we are always in touch with customer needs.
  4. The Principle of Giving One’s Word
    Each person is asked to reflect quietly before giving their word to any action or task. This is necessary because each person will be expected to keep their word once it has been given, either verbally or in writing. We are all invited to hold one another to account for delivering what we have promised. This principle creates order and efficiency in all we do.
  5. The Principle of Response-Ability
    That each person always focuses on our capacity to make things better, communicates directly when we perceive any situation that calls us to, and does not engage in fault finding or excuses in regard to ourselves or others. This principle ensures that each person takes personal responsibility for each situation they find themselves in and uses even challenging situations to advantage.
  6. The Principle of Believing in the Best in Everyone
    This includes ourselves, our colleagues, and our customers. While we always seek to appraise every situation clearly and honestly, we can also choose to focus on and nurture the best in everyone. This principle ensures that the positive is emphasized and everyone's personal development needs are met.

All that we do and all that we engage in at Trans4mind is benchmarked against these six principles and adjusted where necessary as a result.

The discipline required of the Directors to be an example of these principles and each member of staff in our company to practice these principles, cultivates inner guidance in the entire workforce, because this is the skill that gives rise to integrity, simplicity, attention and order.

These principles are then applied throughout all the branches of our entire company and assist us to deliver a personal and yet efficient service, across our entire range of activities as shown below...

Company Tree
Also see: We Aim to Create a Billion Dollar Charity...with No Employees!

Vision & Milestone Speech

At a meeting of of the Trans4mind Training team in December 2015, Wallace Huey, Director of Training, describes the vision the team shares of contributing to the awakening of the consciousness of humanity by harnessing the full potential of the Internet - looking forward to the launch of the Trans4mind Personal Development Training workshop program in early 2016...
The Only Revolution
The world is in urgent need of advocates of The Only Revolution. This is an inside out Revolution that makes the human heart visible in communities where people live, work and play. To bring about this Revolution a new kind of person is needed...

The Company Goal

The company goal is what we all intend to create by 2026. In reality, all of us at Trans4mind are in service to this goal...

Company Tree

In order for us all to work creatively and powerfully as a company to move every day in the direction of our 10 year goal, we need to be highly creative. The Strategy and Goals Team that run the company are all trained in Goethe's quote in the poster below and use what they have learned to rapidly develop the business...


One Minute Wisdom from the Founders

QuotesWant to get the essence of Trans4mind in a few minutes? Peter and Wallace's selected quotes, commentary and pictures will enlighten and inspire. Copy and paste them into your emails to brighten a friend’s day.

Making the Human Heart Visible

All too often the qualities of the human heart - compassion, creativity and love - are lacking. These qualities are awakened in each person who experiences Trans4mind Training workshops. Once awakened, these values create a new kind of person whose influence naturally spreads, empowering their family, place of work and community.

Trans4mind believes the problems of the world can only be solved by making these values of the heart visible and practiced widely within our health and education services, and businesses everywhere. Imagine, for a moment, the effect this will have on the quality of our relationships and on the cohesion of our society.

Our goal is to train a million people in these values of the heart by the year 2026, and in so doing, the resulting kindness, empathy and understanding will help to heal the Earth. By participating you will be empowered to be the change you wish to see in the world! It starts at home, continues at work and extends into the community. So then your influence shines like a beacon into the world.

Trans4mind Training is about transforming your life... awakening the self within who ‘just knows’… who responds to all with empathy and compassion… who experiences greater inner peace… and who is motivated primarily by unbounded thinking and loving service. Making the human heart visible.

Read our page about Making the Human Heart Visible by the two Founders of Trans4mind.

Our Vision

Trans4mind Training is a Spiritual Path

Our training is founded on the integration of inner guidance with everyday life experience. You get to truly know yourself, to include and integrate your higher self, the loving source of inner truth. The training and supportive coaching will provide ongoing insight and reassurance, to become more secure in relationship with inner guidance. See Peter Shepherd's article, The Path of Love and the four-part series by Wallace Huey on Inner Guidance.
Be the Change You Wish to See in the World
What is unbounded thinking? We experience. We learn. We share. We progress.
Wallace Huey & Peter Shepherd, Directors of Trans4mind
Wallace Huey & Peter Shepherd
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