Trans4mind Home Page
Free Life Assessment Results

Discover Yourself!

Trans4mind has developed a very helpful Life Assessment tool that you can use, freely and confidentially. Sign up now (with no obligation) and get to discover the key challenges you face and the most effective ways to transform your life for the better...
 

Explore Article Library


Writing Newsletters - Tricks of the Trade

Follow 10 simple rules of thumb, and you'll soon be writing great newsletters and reaping the rewards.

Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.

Television, radio, and print advertising are often too expensive for many businesses to justify - especially small businesses. Fortunately, there is an alternative. Today's internet and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally competing on a level playing field.

So what is an email newsletter?
An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper - but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research And if it's a quiet month, you can simply write articles that might help your customers out.

10 Steps to Success
Follow 10 simple rules of thumb, and you'll soon be writing great newsletters and reaping the rewards"

Keep It New! Your readers won't waste time reading something they already know, so make it news they can use.
Keep it personal: Always use your reader's name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can.
Know your reader: Find out what your reader is interested in. Do some pro-active research, invite response, or find an email marketing solution such as Ezemail** that tracks the links your readers click on and keeps a history of their activity.
Let them know you: Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always include a bit of you in the newsletter, whether it's humour, personal details, personal anecdotes, or personal views.
Subject is Headline: The subject line of an email newsletter is like a front-page headline in a newspaper. You need to draw the reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before opening the email.
Use a Title bar: Make the most of the title bar to add visual appeal and establish brand awareness.
Make it "scannable": Most people don't read online - they scan. Make sure you use easy-to-read bullet points and sub-headings. Don't lose your reader's attention. Reading is physically more difficult online, so make sure you're concise. Use links to other places instead of writing long articles.
Use White space!: If your page is too busy, you'll lose your reader. Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space.
Easy unsubscribe: Make your unsubscribe easy to find. If it's obvious, they"ll feel safe and can then appreciate the content. To many people, the ease of unsubscribing is an indicator of the integrity of your company.
Forward to a friend: Include a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow!
** Ezemail enables you to create, manage, deliver and track your email marketing and sales communication. Email kathpay@ezemail.com.au or visit www.ezemail.com.au.


About the Author

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.



From our extensive site, you'll find good info on many topics using this search:

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
 

View all the Hypnosis Downloads here

Copyright © 1997-2017 Trans4mind Ltd