Writing Articles To Start Internet Business
To start internet business on a limited budget - which many people do - requires some serious thinking about the value of writing articles.
The temptation might be to lace an article with spider-friendly phrases in the hope that this will attract readers and in turn get them to buy what you have to sell.
However, some deep thought needs to go in to the whole process.
First of all, what are "spider-friendly phrases"?
"Spiders" are little digital or electronic robots that race around the web looking for the sort of phrases that people are searching on.
For example, someone in Timbuktu does a Google search on "ebook software" and within a second or so, he or she is presented with page after page of likely web sites where that subject can be researched further.
This happens because millions of people have written the words "ebook software" somewhere on their web site or in an article they have written - and it is the spiders' job to find where those words can be found, scurry home with the associated URL information, and throw this fuel into the search engine.
Those spiders are busy all day every day, seeking new appearances of words that match the search phrases people are entering into their browsers.
Therefore, the list of available sites where you can research "ebook software" continues to grow like Topsy.
However, the spiders have more than just search phrases and key words to consider. Through the magic and mystery of something called "algorithms" they are also evaluating web sites for Content.
The word deserves Capitalization, because Content is becoming Cing (or should I say Kontent is becoming King?).
Rocket scientists probably understand this better than me and the average internet business entrepreneur, but the bottom line is that "Content" means that while the spider may have raced home with "ebook software" in its little mandibles, the system is also required to check the web pages any associated links go to - and see if those pages actually do contain relevant Content.
If they follow the URL trail from your article about "ebook software" and only find a page that talks about Star Trek, they'll put their phasers on full, and you're fried.
But if your page's Content is all about the advantages of your software, like the fact that you can write viral marketing ebooks that are rebrandable, it can be used with no HTML experience, it's a much cheaper alternative to Adobe ebook software and PDF files, will let you embed links in images text and pictures, plus it allows you to use a voice over track (which no other software of its kind can do) then you somehow get an advantage in the search ranking process because the content was relevant.
So back to writing articles and why.
Let us say you write an article in January 2006 and put it on your own web site - not in an article directory, but just on your own web site.
The spiders will find it, log it, and if the article contains something about "ebook software" with a link to your site (where of course you would be selling such software) then at some time someone is going to see your site mentioned in a search result, and go there.
The caveat however is that you also know you need perhaps 100 visitors specifically looking for your product to get one buyer. Therefore, you need far more exposure for your article than simply your own web site.
Which is why writing articles and submitting them to directories or web sites that will promote your work becomes a very attractive no-cost proposition.
It costs nothing to write something about anything, and provided you follow a few basic rules of style and content (usually spelled out clearly by the site where your work will be published) your exposure to the spiders - which translates to exposure to people searching for your product - goes up exponentially.
This is especially true if your article is picked up for use in someone else's ezine or newsletter - an avenue which has great merit and benefits for both writer and publisher, provided the author's resource box remains intact as a post script.
In that regard it is very important to include a primary link to a specific landing page on your web site. (like this for example http://www.cuddlysoftware.com/deadeasy-ebook-software.htm).
But this link should not automatically be your home page. It should be your product's sales page with more relevant Content (sales copy) where the product you have written about can be read about in detail. Be sure to include that all-important call-to-action and a buy button, as well as some way to capture your visitors' name and email address so you can follow up for possible further sales.
And remember, that article you wrote in January 2006 is going to stay around for years to come, living a life of its own and at some time it is going to translate into money in the bank.
About the author:
Michael Knight is a professional writer and CEO of www.CuddlySoftware.com, an exclusive outlet for talking ebook software.