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Get an attitude about your writing
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Summary: If you're a professional writer, you need to get an
attitude about your work.
Get an attitude about your writing
Copyright (c) 2002 by Angela Booth
(This excerpt is taken from my new writing workshop Writing To
Sell In the Internet Age.)
Writer John Clausen, in his excellent book about freelance
writing: Too Lazy To Work, Too Nervous To Steal, recommends that
you get an attitude about your work. And he's right.
Many writers are submissive. This attitude brings out the worst
in others. It leads to people in a position to pay you for your
work taking massive advantage of you, because they figure that
you're not going to do anything about it.
Heck, it leads to business people --- editors, publishers and
anyone who hires writers --- taking advantage of writers in
general. So, while you're standing up for yourself, tell yourself
that you're standing up for writers everywhere. Because you are.
Getting an attitude doesn't mean that you are rude or aggressive.
You should be completely polite and professional at all times.
However, you do need to be assertive. And to believe in yourself.
As Clausen rightly points out, whenever someone hires you to
write something, or buys from you, they want to believe that
they're hiring and buying the best they can afford. Who will
believe that you're good if you don't?
If you're overly grateful for each job you get, too thrilled with
the idea that the potential buyer is being so nice to consider
your work, you'll get ripped off with every job that you do.
It took me a long time to learn this.
This doesn't mean that you should get a massively inflated ego.
You should have enough perspective to see where your work needs
improvement. If you're prepared to learn, and to practise, your
work will improve each year.
Let's get down to basics. If I don't mean be aggressive about
your work, what do I mean by "get an attitude"?
What I mean is this: know what the kind of writing you're doing
is worth, and what you're worth. And then don't write for less.
This means that you're willing to do some research and thinking
before you accept a writing job.
For example, let's say that a glossy magazine wants you to write
a thousand words on the different kinds of plastic surgery which
are popular at the moment.
The magazine has lots of advertising. By calling the advertising
department, and having their advertising rates faxed to you, you
see that they're charging $10,000 for a full page ad. You've read
that their usual contributor rates are around fifty cents a word.
You're offered 40 cents a word. You haggle, and you and the
editor establish that this is 40 cents for the complete 1000
words, even if the magazine cuts the piece right down. Why did
Firstly, you want to break into this magazine. Secondly, you've
done a lot of the research, and the article will be easy to
write. Thirdly, you need the money, and you've heard that this
magazine pays within fourteen days of receiving the invoice.
On the other hand, let's say that you've written for this
magazine before. You've written three features which were well
received. You've been getting a dollar a word. For this plastic
surgery story, the editor tells you they've had budget cuts, and
she can only afford to give you 50 cents a word.
You thank her for her time, and tell her that although you can't
afford to do the story for that rate, you look forward to working
with her again.
So getting an attitude means being armed with knowledge. You know
how long and how much effort it will take you to do the work, and
what the client can pay. You know what kind of deal you're happy
with, and what you'll walk away from.
Want another example?
Let's say you're a sub-contractor occasionally working with a
graphics design business. They send you an eight page brochure,
and ask for a quote to copyedit it.
You read the copy-heavy brochure, and it's a mess. You estimate
it will take you eight hours to do the work.
They get back to you --- eight hours seems too long. Are you sure
it will take you eight hours?
You reply that it will, but if you finish in seven hours, you
will only charge them for seven hours. On the other hand, if it
takes you nine hours, you'll only charge them for eight.
You get the job.
Get an attitude about your work. Know your markets, and stand up
for yourself. Not only will you be happier, but you'll also make
more money from your writing.
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About the Author
Australian author, journalist and copywriter Angela Booth
has been writing professionally for over twenty years. She writes
business books and copy for businesses.