Trans4mind Home Page
Free Life Assessment Results

Reveal your true self!

Trans4mind has developed a confidential and very helpful Life Assessment tool. Sign up now and discover the key challenges you face, with a personalized training plan to completely transform your life...
 

Explore Article Library


Creative Website Copywriting - Why It Impresses Both Customers and Search Engines

The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it?

Not necessarily. You see, as well as being your shop window or even the whole shop, your website is also an advertisement for you, your products or services. And like all advertisements, it should aim to stand out from the crowd.

A search engine may take potential customers to your site, but it's up to the site itself to keep them there. Eye-catching, effective design can certainly help - but dull copy will definitely hinder.

You wouldn't dream of running a boring advertisement, and you've probably paid a designer a lot of money to produce an eye-catching, effective design for your site. So how about adding some creative website copy?

How do you make a creative website?

For instance, I wrote half a dozen different short stories as introductions to a Scotch whisky distillery site. You can read them by going to www.edradour.com and refreshing the front page a few times. I also spiced up the main body of the site with some facts and anecdotes about whisky in general.

But there are plenty of other ways to liven up a site. Like Do's and Don'ts. Or Top 10 lists. They're just little extras, but they don't need to be frivolous. A financial services site could list the most common mistakes or misconceptions of new investors in the UK market. An IT services company could list the top most common viruses to watch out for in your email. A travel company could list the most popular destinations for a weekend break in London, or the essential items to pack when visiting a hot (or cold) climate. And so on.

Creativity breeds traffic.

To keep your website up the rankings nowadays, it can't just stay as it is. Content truly is king. Adding lists, anecdotes and so on is a good way of generating extra content. (If appropriate, you can even optimise them with a few keywords while you're at it.) You'll soon find that the search engines appreciate it as much as your visitors.

So next time you're considering revising your site (and if you want to stay in favour with the search engines you need to do it often), why not consider adding a little creative copywriting around the edges?
About the Author

Peter Wise is an advertising copywriter, website copywriter and SEO copywriter based in London, UK. He also writes direct mail, brochures, newsletter articles and press releases. You can reach him at +44 (0) 7767 687524. For further information, please visit http://ideaswise.com/



From our extensive site, you'll find good info on many topics using this search:

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
 

View all the Hypnosis Downloads here

Copyright © 1997-2017 Trans4mind Ltd