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Copywriting for SEO

Someone beautifully quoted, "You can stroke people with your words".

For a writer, there is nothing more fulfilling then creating a new piece, an original article that benefits his reader. Writing anything involves, thought, research, subbing and editing, not necessarily in that order always.

You have won half your battle if your client has loved what you have created for him on the basis of his given brief to you. But you only reach the end result, when your words have made a difference and have resulted in benefits for the clients. That is to say, the readers have been targeted right! How does that happen? There are a few simple steps to it. Let's get started.

1- Understand. Listen. Learn. When you have keenly observed the clients brief, you have understood his requirements, there is little chance of you going wrong and deviating in terms of The topic and writing style. If you are unsure of the client's brief an specifications, inquire and ask till your mind is clear of any doubts with regards to what you need to create for him. Remember, the content and the writing style is aimed to target a specific audience and if you can do that, you have delivered the goods.

2- Search and Research. If you are unsure about the topic that you are writing on, search and research the web. Better still; ask the client for useful link to develop content rather then spending time creating something that is not even close to the clients agenda.

3- Plan your copy. SEO Copywriting literally demands that the copy is tactically placed to optimize the search engine rankings of the written pages. First you need to write a foolproof, striking, attention-grabbing copy and then decided the placement of the keyword.

4- Wordsworth. An SEO copywriter must realize that he is targeting the audience as well as the search engine and his copy can make or break the client's agenda. Therefore, to work in tandem with the Business goals of the client, the writer must strive to achieve high standards in his SEO copywriting to offer a creative, business oriented, keyword centric copy.

About the author: India based interactive marketing and seo copywriting solutions provider

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