Trans4mind Home Page
~ Making the Human Heart Visible ~

Looking for a better life?

Our online, interactive video workshops present the most effective methods of holistic personal development, combined with personal support from expert life coaches.

Explore Article Library

Secrets to Creating Great Headlines

By Catherine Franz

Great! You finished your piece and now need a headline.

Usually headlines are less than ten words and need to be

expressed in short, expressive, active words. This provides

quick focus and pull in. By waiting until you know what you

are ending up with, it will save you time. You can give a

temporary headline while drafting.

If you have a good lead paragraph, you will find the

headline. If you want to intrigue or hook your readers, look

at the significant points instead. Which idea or thought can

you use as that hook.

Here are some tips on how to write that headline:

* Grab a highlighter and underline the nouns and key words

in your lead paragraph.

* From the key words, imagine yourself composing a

telegram, and each word is costing you $10. Avoid articles

-- A, An, The -- and prepositions -- On, Under, Beside, etc.

* Substitute simple but effective synonyms to keywords. Say

"polls" instead of "elections" or "go on" instead of


* Write headlines that are simple and easy to read. Don't

use heavy words. Use words that are short and familiar.

* Directly give your story's main idea at the beginning of

your headline.

* Try and working in the main benefit the reader gets for

reading further. Also, add another benefit in the lead

paragraph, to keep them moving forward.

* Use dynamic and powerful words. Not what you think is

powerful but what you reader is going to think as powerful.

* Always be specific and avoid generalities. "Do this and

you will get this" needs to be specific to be believable.

Provide examples or statistics. Give the result that is

believable to the reader.

* Only use a person's name in the headline if they are well

known. Provide a link to where someone can find out more

about this person.

* Repeating key words, using weak verbs such as a, an, is,

are, or starting the line with a verb is not recommended.

* If you have to use abbreviations, do so only when the

abbreviation is commonly known to your main target market.

Create a footnote for a definition or place the

abbreviations in parentheses.

* Use numbers only if important and write them in figures

-- use B for billion and M for million.

* Even if your statistics are out standing you might night

want to state them. If they are too unbelievable, people

will not buy.

These thirteen tips are not all inclusive to all the tips

and techniques you can use to create headlines. When I

wrote these I wanted to convey some suggestions for the

frequent mistakes I see made or unique recommendations that

will get your headline noticed quickly and build curiosity.

About The Author

Catherine Franz, business and writing coach, resides in Virginia and is a syndicated columnist, radio producer, International speaker, and author. Ezines and other articles:


Careers & Employment
Grief & Loss
Kids & Teens
Public Speaking
Self Help
Self Improvement & Motivation
Sexual Relations
Stress Management
Travel and Leisure

From our extensive site, you'll find good info on many topics using this search:

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
Get a free Hypnosis Download at Facebook
Copyright © 1997-2016 Trans4mind Ltd