Trans4mind Home Page
Free Life Assessment Results

Reveal your true self!

Trans4mind has developed a confidential and very helpful Life Assessment tool. Sign up now and discover the key challenges you face, with a personalized training plan to completely transform your life...
 

Explore Article Library


A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

By Scott Bywater

John Caples, one of the greatest ad men ever written writes "I have seen one advertisement sell 19 1/2 times as much goods as another." He also states "the headline is the most important element of most advertisements." The goal of this short article is to show you step-by-step how to write one... and get more customers for your business.

FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.

Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.

Why? Because if the headline doesn't grab the attention of your reader... then you can be guaranteed that nothing else will.

So how many headlines should you write?

I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.

And how do you get ideas for headlines? The best method is to base your headlines on proven and tested formulas.

You'll find a bundle of these formulas in...

* How To Write a Good Advertisement by Victor O. Schwab

* Tested Advertising Methods by John Caples (available from Amazon.com)

And here's a few examples to get you started:

* WARNING:

* Announcing...

* Who else wants...

* How to...

* 7 good reasons why...

* At Last...

* If you want... then...

Let's make this practical with an example of how a mechanic could apply this to his business:

* WARNING: Don't call any other mechanic until you read this

* Announcing: The mechanic that guarantees he'll fix your car on time... or your money back

* Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)

* How to instantly make your car as safe as possible

* 7 good reasons why you should call Scott's Mechanic's right now...

Or let's combine the one above headline with the If... then approach...

* If you want a mechanic who guarantees they'll fix your car, here are 7 good reasons why you should call Scott's mechanics right away...

Remember, come up with 30-50 of your own... circle the 5 you like the best and then nut it all down to your one headline of choice.

And if you're smarter still, you'll take 2 or 3 headlines and test them against each other. Why? Because even the greatest advertising men in the world cannot always pick the best headline.

The only way of truly knowing what will work is by using the headline to advertise your products and services... and see if your customers respond with their wallets.

Because that's worth more than all the opinions in the world - right?

About The Author
Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of his special report '7 Ways To Boost Your Turnover... No Matter What The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover how to write ads and sales letters to get people lining up and almost begging you to take their money, jump onto his web site at http://www.copywritingthatsells.com.au



From our extensive site, you'll find good info on many topics using this search:

Support your personal development with these popular and effective hypnosis downloads...

This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
 

Welcome to the New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
Copyright © 1997-2016 Trans4mind Ltd