Trans4mind Home Page
~ A Journey of Self-Discovery ~

Explore Article Library

In Sales Little Things Mean Everything

By Jim Meisenheimer

A little over two years ago we moved into a new home in Lakewood Ranch Florida - near Sarasota. Bernadette and I were the second ones to move into the newest subdivision. Our neighbors across the street, Jack and Elizabeth, took honors at being the first to move in.

Jack, who's retired, is quiet and very analytical. He came over the other day and announced that he was putting his house up for sale. He told us he interviewed four realtors. He shared a brief story about each one. What he liked and what he didn't like.

He liked one in particular. His name was Phil. Jack said he was impressive in many ways. He came prepared. He looked and acted very professional and established rapport easily plus had other positive attributes. Jack said he emphasized personalized service, over and over again, and that made a good first impression.

After interviewing the four realtors Jack and Elizabeth were leaning toward giving the listing to Phil. As they were discussing their options, Jack had one more question he wanted to ask Phil. So he called Phil on Friday afternoon at 4:30 and left a message with his assistant, who was a key member of Phil's team.

Sixteen hours later, 8:30 AM on Saturday morning, Phil's assistant returned Jack's call, apologizing for taking this amount of time to return his call.

That's the story - here's the bottom line. Phil and his team did not get the listing, which had a potential commission of $90,000. The reason Jack told us, was that 16 hours to return a call did not measure up to his definition of personalized service. Remember, Jack is very analytical and pays attention to the details.

Little things mean everything and sometimes they can cost you a sale.

Another example. Last Thursday, I was on American Airlines flight #1328 from Miami to Philadelphia. I was lucky and got an upgrade to First Class. My seat was 6F. I noticed the flight attendant as lunch orders were being taken. She seemed friendly and attentive as she noted the individual lunch requests. Her hair was pulled back in a bun and her smile seemed genuine and contagious, as she moved from passenger to passenger.

My initial impression, from a distance, was First Class service in the First Class cabin. That however changed as she approached row 6. She asked my seat partner for his preference and then asked me for mine. She was chewing gum and I mean really chewing the gum. For me, the big distraction was I could see the little red wad of gum she was chewing on.

It's not a big thing to be sure. Sorry, I can't help that it bugged me, it just did. It was a dang little thing that just changed my first impression.

Little things mean everything, especially if you're in sales. Jack called Phil and told him why he didn't get the listing. How many times have you finished second to a competitor and convinced yourself the final decision was based purely on price? Seldom will you get a phone call explaining the real reasons why you weren't the chosen one.

Maybe it was just a little thing.

Little things mean everything and sometimes they can help you close a sale.

So, I got to thinking about little things last weekend between sales training programs I was doing for corporate clients. I must have gotten into a zone because when I was done writing I had a list of 75 little things you can do to increase your sales. This morning I recorded a CD with 75 little things you can do to increase your sales. The package is called, "75 Little Things You Can Do To Grow Your Business And Boost Your Income."

Most salespeople, and for the life of me I don't understand why, take a pass on anything that costs more than 10 bucks. I hope that's not how you think.

This dynamite NEW Info Product will...go here for the rest of the story!

A lot of ideas (75) that won't break your piggy bank.

Let's go out and sell something...

About The Author
Jim Meisenheimer

Use this link to sign-up for Jim's F-R-E-E No-Brainer Selling Tips Newsletter and to get your copy of his Special Report titled, "The 12 Dumbest Things Salespeople Do."


Careers & Employment
Grief & Loss
Kids & Teens
Public Speaking
Self Help
Self Improvement & Motivation
Sexual Relations
Stress Management
Travel and Leisure

From our extensive site, you'll find good info on many topics using this search:

Want to renew your life?

Our online, interactive video workshops present the most effective methods of holistic personal development...
Start off with a Free Life Assessment and a Free Consultation...

Have a question about Trans4mind Training?

Frequently Asked Questions
What Are Our Fees?
Email Peter Shepherd

Support your personal development with these popular and effective hypnosis downloads...

This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...

Welcome to the New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
And here's a fantastic resource for self-education...

The World of Inspiration eLibrary

World of Inspiration
A treasure trove of personal development wisdom

Step inside. Just like a real library, there are thousands of quality eBooks presented on three "floors" and in different "rooms." To purchase your $15 Lifetime Membership to the World of Inspiration eLibrary, click the following button:

Payment is made through our secure transaction agent, PayPal.
The transaction is in the language and currency of your choice.
"I want to just say 'WOW!' This collection is probably the best money I ever spent! I've already received many times over in personal enrichment after just 9 days. I've had a past metaphysical background, but even newcomers to this material will really benefit. Thanks again." ~ J.S. (Pennsylvania, USA)
"The collection is everything which you promised. And more! A superb contribution to the good of the world. Many thanks indeed." ~ R.P. (Georgia, USA)
"Just a short note of thanks for the library. I've only had membership for several days now but I already feel this is perhaps the most interesting compilation I have yet seen. Worth far more than the price of admission. The browser linked structure works well and makes it easy to manage such a large storehouse of information. It is rarely that I find something I like as much as this or that I feel strongly enough to write a note like this." ~ P.W. (Minnesota, USA)
Copyright © 1997-2016 Trans4mind Ltd