Trans4mind Home Page
~ A Journey of Self-Discovery ~

Explore Article Library


A Basic Sales Planning Strategy That Really Works

By Steve Smith

There are six steps to generating new business and increasing your company's revenue, all this takes is a little profiling and you can make all subsequent sales actions more effective.

I run a sales forum in the UK (www.asalesforum.com) we get many questions from new sales people, seasoned professionals and small business owners relating to new business sales campaigns. I firmly believe that planning is key and the answers to their questions often relate back to this simple sales planning method.

Step 1 - Get access to historical data on your existing customers and their buying habits.

Step 2 - Get information about prospects who will not buy from you.

Step 3 - Find information on your major competitors, their products and USP's.

Step 4 - Now take a look at your top customers (depending on the nature of your business and customer spend, this could be as few as 5 or as many as 50) take a look at why they buy from you. Do they like your customer service? Do you offer product features that are unique? Do you offer additional services they value? Are you a one stop shop for them? Do you fill a specialised niche? Also are there some common traits these customers have? Perhaps size, location or industry sector?

Step 4 - Next take a look at the prospects which do not buy from you and find some common traits with these.

Step 5 - From here you can easily see what it is your biggest customers like about you and why they buy from you, which business is being won by your competition and why, along with any existing gaps in the market.

Step 6 - You now understand why your best customers are your best customers and why your prospects are buying from the competition.

From here you can make informed decisions about who to target and with which products or services. Every time you speak to another prospect they will be similar to your best existing customers, so therefore, will have great potential to become a loyal customer too. An added benefit to this exercise is that you will learn a lot more about your competition.

Following these steps can be as simple or in depth as you wish, dependant on the level or information you want to get out of the exercise. It may be that you marketing department already hold a lot of this information, so check with them first as you don't want to duplicate efforts.

Finally - Good Luck - Although, you will not be relying on luck with your future sales as you have now stacked the cards in your favour.

Steve Smith

Forum Administrator

http://www.asalesforum.com

About The Author
Steve Smith

10 years in technology based sales in the UK including software, hardware and services. Now a Sales Manager for a well known UK software company.

Forum Administrator http://www.asalesforum.com


AND EXPLORE...

Addictions
Astrology
Careers & Employment
Communication
Creativity
Dating
Depression
Diabetes
Diets
Divorce
Education
Environment
Ethics
Exercise
Family
Goal-Setting
Grief & Loss
Happiness
Health
Kids & Teens
Leadership
Love
Marriage
Meditation
Nutrition
Organizing
Parenting
Psychology
Public Speaking
Relationships
Schools
Self Help
Self Improvement & Motivation
Sexual Relations
Spirituality
Stress Management
Travel and Leisure
Women
Writing


From our extensive site, you'll find good info on many topics using this search:

Want to renew your life?

Our online, interactive video workshops present the most effective methods of holistic personal development...
Start off with a Free Life Assessment and a Free Consultation...
 

Have a question about Trans4mind Training?

Frequently Asked Questions
What Are Our Fees?
Email Peter Shepherd

Support your personal development with these popular and effective hypnosis downloads...

This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
 

Welcome to the New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
And here's a fantastic resource for self-education...

The World of Inspiration eLibrary

World of Inspiration
A treasure trove of personal development wisdom

Step inside. Just like a real library, there are thousands of quality eBooks presented on three "floors" and in different "rooms." To purchase your $15 Lifetime Membership to the World of Inspiration eLibrary, click the following button:

Payment is made through our secure transaction agent, PayPal.
The transaction is in the language and currency of your choice.
"I want to just say 'WOW!' This collection is probably the best money I ever spent! I've already received many times over in personal enrichment after just 9 days. I've had a past metaphysical background, but even newcomers to this material will really benefit. Thanks again." ~ J.S. (Pennsylvania, USA)
"The collection is everything which you promised. And more! A superb contribution to the good of the world. Many thanks indeed." ~ R.P. (Georgia, USA)
"Just a short note of thanks for the library. I've only had membership for several days now but I already feel this is perhaps the most interesting compilation I have yet seen. Worth far more than the price of admission. The browser linked structure works well and makes it easy to manage such a large storehouse of information. It is rarely that I find something I like as much as this or that I feel strongly enough to write a note like this." ~ P.W. (Minnesota, USA)
Copyright © 1997-2016 Trans4mind Ltd