Trans4mind Home Page
~ Making the Human Heart Visible ~

Looking for a better life?

Our online, interactive video workshops present the most effective methods of holistic personal development, combined with personal support from expert life coaches.

Explore Article Library


Mindfulness and Commercialism: A Coca-Cola Christmas

By Maya Talisman Frost

It's Christmas time here in Mazatlan, Mexico.

I can tell by the Coca-Cola Christmas tree in the

plaza facing the cathedral.

In fact, last Friday must have been St. Coca-Cola

Day or something. At sunset, we heard a

commotion. Nothing too unusual about that--

there's always some sort of celebration going on.

I figured it was part of the presentation of the

Carnaval princesses going on in the other local

plaza.

We went to the roof to look down the street

and saw a procession of red vehicles of various

sizes emblazoned with the Coca-Cola logo. From

convertibles and the backs of pick-ups, lovely

misses dressed as Santa's helpers waved

to passersby. The thumping bass reverberated

off store windows along the street. A blaring

loudspeaker invited everyone to follow the

parade to the Coca-Cola Christmas celebration.

The final fire-engine red vehicle carried Santa

himself, who was perched merrily on several

cases of--what else?--Coca-Cola.

A visit to the plaza later revealed a 30-foot

artificial tree all dressed up for a Coca-Cola

Christmas. The ornaments consisted of glittery

round disks with the familiar logo. A few

six-foot-tall inflatable Coca-Cola cans flanked

a red-bannered stage where ten-year-olds took

turns singing pop favorites.

Everyone was bopping and enjoying the

festivities which concluded with the

Coca-Cola Christmas fireworks display.

Now, back in the States, this type of blatant

commercialism of Christmas would bring jeers

and eye-rolling and perhaps even a few

demonstrators. After all, we parents formed

groups protesting the availability and

promotion of Coke products in our kids'

school lunch rooms. We railed against

the corporate irresponsibility of a company

so clearly contributing to the increased

rates of diabetes and obesity in children.

But here, it's just another reason to celebrate.

If Coke wants to sponsor a parade and a

fireworks display, that seems perfectly fine

with people here. They'll dance to whatever's

playing and enjoy it without getting too hung

up on the politics.

I had to check my cynicism at the door. That's

mindfulness in action--recognizing our

knee-jerk reactions as simply choices we make

about responding in a certain way. We can

choose to respond differently, but first we

need to SEE our conditioned response.

Hmmm. Fire up my outrage or ooh and aah

at the fireworks? I get to choose.

I can be offended. Or, I can just take

it as another absurdity in my day and smile at

the kids belting out ballads on the stage and the

parents dancing with toddlers in the plaza.

It might be "wrong" to enjoy a Coca-Cola parade

or celebrate singing children on a Coca-Cola

stage, but from where I sit, it doesn't feel like

blatant commercialism as much as it feels like

a spontaneous party.

Sure, it's tacky. But it's also surprisingly joyful.

Those smiles were not the result of Coca-Cola--

they were just an expression of happiness

prompted by an unexpected celebration.

And that's the real thing.

About The Author

Maya Talisman Frost has taught thousands of people how to pay attention. Her playful, eyes-wide-open approach to everyday mindfulness has been featured in over 150 publications worldwide. To read her tips and tricks for practical awareness, visit http://www.Real-WorldMindfulness.com.


AND EXPLORE...

Addictions
Astrology
Careers & Employment
Communication
Creativity
Dating
Depression
Diabetes
Diets
Divorce
Education
Environment
Ethics
Exercise
Family
Goal-Setting
Grief & Loss
Happiness
Health
Kids & Teens
Leadership
Love
Marriage
Meditation
Nutrition
Organizing
Parenting
Psychology
Public Speaking
Relationships
Schools
Self Help
Self Improvement & Motivation
Sexual Relations
Spirituality
Stress Management
Travel and Leisure
Women
Writing


From our extensive site, you'll find good info on many topics using this search:

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
 
Get a free Hypnosis Download at Facebook
Copyright © 1997-2016 Trans4mind Ltd