Trans4mind Home Page
~ A Journey of Self-Discovery ~

Explore Article Library

How Public Speaking Can Help You Dramatically Increase Your Business

Copyright 2005 Donna Gunter

There's an often-quoted statistic that the fear of public speaking is right up there with the fear of death as the two events people most fear in their lives. However, as a business owner, I can guarantee you that public speaking is a phenomenal way to grow your business, so if it's an activity that scares you, you need to take the bull by the horns and start working past that fear. As an introvert, public speaking isn't something that comes naturally to me, although I'm told I'm good at it. It's been quite a learning process, and I've had as many failures as successes. My best learning experiences have come through the process of finding the courage to just do it and learn along the way.

If you're a self-employed service professional, you work in a time-based economy. You have only so many hours in the day to work directly with your clients. Speaking to groups gives you the opportunity to reach out and touch and impact others who might otherwise never cross your path and for you to get them into your marketing funnel so that they can begin to get to know, like and respect you. Once they're in your marketing funnel, and if you provide a solution that solves a problem that they have, they'll ultimately hire you.

Here are ten steps I recommend to get you into action to use public speaking to fill your professional practice:

1. Pick 3 topics on which you can present a 20 minute '60 minute speech. These should be topics on which you love to speak and will readily showcase your expertise to your audience. The topics also need to be ones that speak to your target market's pain and provides a solution for a problem that they're having. If you want to purchase some ready-made presentations, or have some you'd like to sell, check out

2. For each presentation, write a 2 '3 sentence description of that provides a brief overview of your content. To add some meat to the description, create a benefits statement for each presentation and what they'll learn or get out of your talk. Remember, your audience will always be asking the same question, "WIIFM", or "What's In It For Me?", so make your description so compelling that they think, "Hey, I've got to hear that!"

3. Have a professional photo made, and create a 3-6 sentence introductory bio of yourself. Many bios sound the same and are pretty boring, so on my website, I decided to tell something of a story about myself to make my bio a bit different, Let your personality shine in your bio.

4. With your topics, bio, and photo in hand, you can now put together in MS Word a simple speaker one-sheet that tells a prospective association program chair everything s/he would need to know about you. If you have a list of audiences to whom you've spoken previously, you will want to list some of those under the heading "Satisfied Clients", and spread 2 '3 testimonials from other speaking gigs throughout the sheet. In order to get ideas for layouts of the one sheet, visit the National Speakers Association,, and view the speaker one sheets of other speakers to jumpstart your creativity.

5. Create a speaking link on your website and have the presentations you've outlined available on your site, as well as your speaker one sheet, and a separate link with your photo and bio. Many association program chairs will want to "check you out" online, even though you're offering to speak to them free of charge, so give them the opportunity to read all about your speaking topics on your website.

6. Now you need to find audiences filled with your target market. To start locally, approach the program chairs of professional associations to which you already belong and see if you can get on their speaking schedule. Your local library or Chamber of Commerce may have a current list of professional associations in your area which you can also approach. Other sources for finding speaking gigs include the American Society of Association Executives, On the website, click Directories on the left hand links column, and then Associations, and then select Gateway to Associations. Once you're in the Gateway, you can look up associations by keyword or by location. A second place to locate associations is Gale's Encyclopedia of Associations. This multi-volume encyclopedia is present in the reference section of all major libraries.

7. You (or your Virtual Assistant) will then need to call these associations and get the name and contact info of the program chair. Some program chairs will want to talk to you right away regarding your speaking topics, so be prepared to have that conversation on the fly. Being able to send them to your website to read more about the topics is also helpful. Others will want you to send information, so you'll need to draft an introductory letter that you can snail mail or email along with your speaker one-sheet.

8. Once you've got a speaking engagement, ask the program chair some questions about the audience so that you can better tailor the speech to fit their needs. I learn best through hearing stories, so as I'm asking questions about the audience, I'm going through my own list of illustrative stories I've told to see which ones might best match my audience's needs. Remember that your audience wants a full experience of you as well as the information that you're providing, so be sure and inject alot of your personality and wit and humor into your speech.

9. Before your speech, determine how you want to get audience members into your marketing funnel. Do you want them to sign up for a complimentary consultation on the spot? If so, bring your calendar or a sign-up sheet. Do you want to get them on your mailing list? Give away something at the end of your presentation that is compelling enough for them to part with a business card or to write down their contact info to enter the drawing. If your goal is to get them on your email newsletter list, be sure and get their email address. If you use direct mail, you'll want to get their physical mailing address.

10. The day of your presentation, just relax and have fun! This may be the hardest of any of the steps outlined here, but being authentic and being yourself will get you in the good graces of most of your audience, despite what you might say (or forget to say!). Think of your presentation as the beginning of a great relationship that you're establishing, and leave your audience feeling good about themselves and about you.

Try and book 2-3 speaking engagements per month, and soon you'll become the "go-to" expert in your industry!

About the author:
Online Business Coach Donna Gunter helps self-employed professionals make more profit in less time online. To sign up for more FREE tips like these and claim your FREE ebook, TurboCharge Your Productivity: 50 + Tools To Help You Automate Your Business and Make More Profit in Less Time Online!, visit her site at


Careers & Employment
Grief & Loss
Kids & Teens
Public Speaking
Self Help
Self Improvement & Motivation
Sexual Relations
Stress Management
Travel and Leisure

From our extensive site, you'll find good info on many topics using this search:

Want to renew your life?

Our online, interactive video workshops present the most effective methods of holistic personal development...
  • Learn valuable life skills and key insights to master all your life challenges.
  • Advance on a path of practical spirituality - being the difference you'd like to see in the world. The human heart made visible.
  • Have personal support from your coach to make transitions that will fulfill your potential.
Start off with a Free Life Assessment and a Free Consultation...

Have a question about Trans4mind Training?

Frequently Asked Questions
What Are Our Fees?
Email Peter Shepherd

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...

Welcome to the New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
  • Establish a daily practice that sticks
  • Enhance your focus, flow, and performance
  • Relieve stress, anxiety, and depression
  • Evolve and deepen your spiritual life
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
And here's a fantastic resource for self-education...

The World of Inspiration eLibrary

  • Many profoundly illuminating afterlife, NDE and OBE ebooks
  • The largest collection of high-power inspiration and mind development books anywhere on the Internet
  • Hundreds of hours of fascinating interviews with world spiritual leaders and mind experts
  • Whole worlds of philosophy, psychology and esoteric history explored
  • Fascinating back-libraries of magazines exploring new paradigms and alternative thinking
World of Inspiration
A treasure trove of personal development wisdom

Step inside. Just like a real library, there are thousands of quality eBooks presented on three "floors" and in different "rooms." To purchase your $15 Lifetime Membership to the World of Inspiration eLibrary, click the following button:

Payment is made through our secure transaction agent, PayPal.
The transaction is in the language and currency of your choice.
"I want to just say 'WOW!' This collection is probably the best money I ever spent! I've already received many times over in personal enrichment after just 9 days. I've had a past metaphysical background, but even newcomers to this material will really benefit. Thanks again." ~ J.S. (Pennsylvania, USA)
"The collection is everything which you promised. And more! A superb contribution to the good of the world. Many thanks indeed." ~ R.P. (Georgia, USA)
"Just a short note of thanks for the library. I've only had membership for several days now but I already feel this is perhaps the most interesting compilation I have yet seen. Worth far more than the price of admission. The browser linked structure works well and makes it easy to manage such a large storehouse of information. It is rarely that I find something I like as much as this or that I feel strongly enough to write a note like this." ~ P.W. (Minnesota, USA)
Copyright © 1997-2016 Trans4mind Ltd