Trans4mind Home Page

Five Secrets to Showing Your Customers You Really Care

Five Secrets to Showing Your Customers You Really Care
Copyright 'Ed Sykes. All rights reserved

During our recent online poll, we asked the following

What upsets you the most when receiving poor customer

Eighty percent of the poll participants said the 'I don't care
attitude' of the person serving them upsets them the most.

Businesses lose billions of dollars of revenue each year
because customers feel the organizations don't care about
their business enough to make an effort to keep them. It
takes five times more effort to win over a new customer than
to keep an existing customer.

Then why does this happen? No training or poor training
has a lot to do with it.

Here are five secrets to showing your customers you really
do care about their situations when interacting with them:

1. Listen!
Take the time to listen to the 'pain' the customer is trying to
share with you. There is a reason why we have two ears and
one mouth. Listen for the content and not the method of
communication the customer is using. Use active listen skills
such as

* Nodding your head
* Leaning forward to show interest
* Saying 'I hear what you saying,' 'I see what you mean,'
or 'tell me more'
* Stop doing something else and devoted all your attention
to listening.
* Look at the customer
* Be patience and not interrupt the customer before adding
your thoughts

You might be the first person that day that took time to listen
to that person. Make the most of it.

2. Respond
Respond to the customer in the following ways:

* Use inflection in your voice (avoid sounding monotone)
* Don't use 'whatever,' 'yeah, right,' 'if you say so -

3. Check your body language
Make sure your body language is saying to the customer, 'I
want to help you.' Make sure you are doing the following:

* Smile
* Stand erect
* Hands at your side, but never on your hips
* Avoid leaning against the counter or slouching in the chair
(especially while speaking on the telephone as the customer
can hear your disinterest)
* Look and act alive

4. Show Empathy (Understand the Pain)
Show the customers that you understand their 'pain.' Make
comments such as

I can understand why you would feel that way.'
- If I were in your shoes I would feel the same way'
- I would be disappointed, too, if that happened to me.'

Most customers just want to be listened to and understood.
Show them that you understand their 'pain' and solution
come much earlier.

5. Commit to Action
Let the customer know that action will be taken; and then
act. One without the other is just a broken promise. Share
with the customer your clear plan of action such as the

I am personally going to take care of this for you. What we
are going to do is' -

I need to get additional information before I take care of this
for you. I am going to talk with my manager. Would you
mind waiting?'

These are just some of the tools you can use to keep your
customers happy and increase revenues. Apply them today
to show that you care about your customers.

About the Author
Ed Sykes is a professional speaker, author, and success coach in the areas of leadership, motivation, stress
management, customer service, and team building. You can e-mail him at, or call him at (757) 427-7032. Go to his web site,, and signup for the newsletter, OnPoint, and receive the free ebook, "Secrets, Stories, and Tips for Marvelous Customer Service."

From our extensive site, you'll find good info on many topics using this search:

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...

View all the Hypnosis Downloads here

The New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
Copyright © 1997-2018 Trans4mind Ltd