Trans4mind Home Page

Massage Business Cards with Muscle, Part 1

By Eric Brown

When you were starting your massage business, getting your massage therapy business card printed was probably the first thing you did. After all, a business card really defines you as a business person. If you've got a card then you must have a business.

But despite all the love and attention massage therapists give their business cards, I have to say that I've never felt that they're all that useful. I've never been a big fan of business cards.

I never spent a whole lot of time, energy or money on developing cards for my massage practice. Of course, I had cards printed and they looked professional, but I never really gave them much regard. I never used them.

They sat on my shelf at work, mostly collecting dust. I certainly would never carry them with me.

I just didn't feel that they were a useful marketing tool. I knew lots of massage therapists with absolutely gorgeous business cards. But that didn't seem to prevent them from a fate of sitting in their offices twiddling their thumbs waiting for clients to come knocking. My cards were mediocre looking and largely unused and I always had a full slate of clients.

My views changed, however, after a massage business event with some key people in the massage industry.

Last year, as the Director of, the busiest massage website on the net, I was invited to participate in a round table discussion. The other participants were people who I would consider icons in the massage therapy industry: Cherie Sohnen-Moe, the author of Business Mastery; Steve Capellini, the respected spa massage expert and the author of Massage for Dummies; Cliff Korn, Editor of Massage Today and Monica Roseberry, author of Marketing Massage.

I felt privileged to be at the same table with these people. We each shared our thoughts about marketing and building a massage practice. Monica, in particular, seemed to be passionately attached to the idea of using business cards. Frankly, I didn't get it.

But that event made me think about business cards more. And it occurred to me that there was a good reason I didn't like massage business cards...

Most massage therapist business cards are just too darn wimpy.

You can give out lots of business cards, but for the most part they don't do a whole lot of work for you. They are completely passive tools. They certainly are not educational nor are they motivational. For all intents and purposes, they are simply scraps of paper (albeit nice scraps) with your phone number should someone be miraculously inspired to call for an appointment.

That's wimpy!

I've never been a fan of that kind of passive marketing - waiting around for someone to maybe do something someday, like pick up the phone to make an appointment.

I like direct marketing. It's a more active style of marketing. It's marketing that's designed to get people to make a decision.

If I have some contact with a potential customer, I want them to TAKE ACTION NOW.

Let's get real. No matter how well intentioned a person is, if they don't take action now, they are not likely going to get results. Let's say you want to lose weight, for example. If you don't toss the chips in the trashcan and take a walk now, it's not likely going to happen tomorrow.

Same with massage. Someone may be sore, achy, stressed, but if they don't book an appointment now or at least take a step in that direction, it's not likely going to happen.

I don't want to take a marketing approach that gives someone the opportunity to think about it later. Because we're all savvy enough to know that "later" almost always means "never".

So how do you create a massage therapy business card that makes someone want to pick up the phone and call you now?

That's what we'll look at in Part 2 of this article.

About The Author
Eric Brown is the Director of BodyworkBiz ( Visit for a free subscription to the Massage Marketing Tips newsletter. Also check out the great full color massage business cards designed specifically for massage therapists.

From our extensive site, you'll find good info on many topics using this search:

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...

View all the Hypnosis Downloads here

The New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
Copyright © 1997-2018 Trans4mind Ltd