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Christmas Gift Ideas

By Anna de Santiago

Consumers have many choices when it comes to purchasing gifts for their friends, co-workers, and loved ones at Christmas time. Depending on the age of the recipient, the range of gift categories can be massive. For example, if one is purchasing a gift for a young child, under the age of 6, the gift options can range from clothing to toys. If, on the other hand, one is purchasing a gift for an adult male or female the choices can range from tools to more personal items such as sexy lingerie, shoes, or couple games. Why do people purchase gifts for Christmas?

Based on how we have been raised in our society, a great majority of Americans either buy the gifts because of their emotions or feel a sense of obligation to buy gifts for their friends and relatives at this special time of year. Ironically, we, as Americans, look forward to that special time of year when we can open our hearts and let someone we know that they are special and appreciated. Giving and receiving gifts at Christmas makes us feel as though we are an accepted part of our society. It makes us feel good inside; giving us a sense of pride and accomplishment to be able to give to others. Let's face it, almost everyone looks forward to December and Christmas. It fills us with hopes and dreams of things to come. The excitement can be felt in the air and the joy it brings is immeasurable.

There is another reason we purchase gifts during the Christmas holiday season and it is economically based. Economically, it lowers unemployment because additional personnel are needed to handle the additional traffic through the retail outlets and sites. Additionally, it lowers inflation, creates a boom the stock market which in turn makes people wealthier, and raises consumer confidence.

People's shopping methods have changed over the years. At one time, everyone made a trip out to the local department store or outlet and spent hours picking out each individual gift, price was not a factor. Now, consumers seek the highest quality goods and the lowest prices and many do much of their shopping on the internet. With all the options people now have when it comes to purchasing gifts, they are able to purchase what they want, when they want, and at a discounted price. This type of shopping only encourages us, as a society, to do what is traditional and that is purchasing gifts for our friends, co-workers, and loved ones at Christmas.


Anna Maria De Santiago

Lingerie of Hollywood

About The Author
Anna Maria De Santiago has been in retail marketing for a number of years. She runs several successful retail businesses and believes that customer service is not an option, it is a requirement for success.

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