Trans4mind Home Page
~ Making the Human Heart Visible ~

Looking for a better life?

Our online, interactive video workshops present the most effective methods of holistic personal development, combined with personal support from expert life coaches.

Explore Article Library


Scholarship Opportunities for Hispanics Abound

By Elena del Valle

There is good news for Hispanic families on a budget searching for a way to pay for higher education costs: College bound Hispanics can benefit from increasing scholarship opportunities. This year, Hispanic students have a wealth of scholarship options. Just as frenzied students are selecting college programs or planning their return to school, many Hispanic organizations are announcing scholarship funding programs and guidelines for the school year beginning this fall.

Offering scholarships to minority and disadvantaged students has gained popularity. Corporate giants like CNN, Coors, General Motors, Lockheed Martin, MasterCard, NASCAR, Office Depot, Sallie Mae, Time Warner and Wachovia are among the companies providing scholarships to Hispanic students this year. Why are these do-gooders dedicating thousands of dollars to Latino scholarships and what can other companies learn from them?

While each one of these companies may have more than one reason to support existing Hispanic scholarship programs established by Latino organizations such as the Hispanic Association of Colleges and Universities, National Association of Hispanic Journalists, Hispanic College Fund and Hispanic Scholarship Fund, most benefit from the positive community and public relations results the programs generate.

Over the years, Latino consumers have become increasingly acculturated into mainstream America. Some have gained positions of influence in the public and private sectors and most have become more sophisticated consumers. Part of the process has resulted in the realization for some that they have been neglected and even mistreated by many companies that ever since the 2000 Census target them as consumers for their products and services.

At the same time, marketers and communicators have begun to wise up to the growth and potential of the Latino markets with many keeping their eye on of the future prize of the rapidly growing Hispanic buying power, estimated by The Multicultural Economy, 1990-2009, report from the Selig Center for Economic Growth to near $700 billion a year. Scholarship programs are a relatively inexpensive means of generating good will among future consumers of their products and services. At the same time, the recipients of the scholarships may also become members of their future workforce.

There are critics who argue that in some cases the scholarships are too few in relation to the total number of students in need. And that they are the direct result of criticism of exclusionary policies that have denied Latinos their fair share of the American pie. That may very well be true. And yet, more students than before are benefiting from scholarship programs. As they graduate and join America's working hordes, they too will impact the future and perhaps generate additional programs.

The good news is that this results in opportunities for Hispanics students and benefits the donors in multiple ways. The impact is immediate as Latino communities and leaders become aware of the programs. There are also long term effects as the recipients go to school and eventually graduate with an appreciation toward the company that made it possible, in part, for them to complete their studies.

At the same time the Internet has made scholarship hunting much easier and possible for many students who a few years ago would have been limited to their school counselor's advice and other local resources. The generation entering America's colleges and universities has better access to online resources, including information on scholarships and who funds them, than any other before it. Smart companies are banking on the benefits by putting their money where their corporate mouths are and funding Latino scholarships. And equally smart Latino students are taking advantage of the increasing opportunities.

About The Author

Elena del Valle is a 20-year marketing and communications veteran. She is editor and contributing author of Hispanic Marketing & Public Relations (Poyeen Publishing $49.95). Additional information on marketing and public relations targeting Latino consumers and Hispanic scholarship programs is available at http://www.hispanicmpr.com/resources/scholarships/.


AND EXPLORE...

Addictions
Astrology
Careers & Employment
Communication
Creativity
Dating
Depression
Diabetes
Diets
Divorce
Education
Environment
Ethics
Exercise
Family
Goal-Setting
Grief & Loss
Happiness
Health
Kids & Teens
Leadership
Love
Marriage
Meditation
Nutrition
Organizing
Parenting
Psychology
Public Speaking
Relationships
Schools
Self Help
Self Improvement & Motivation
Sexual Relations
Spirituality
Stress Management
Travel and Leisure
Women
Writing


From our extensive site, you'll find good info on many topics using this search:

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
 
Get a free Hypnosis Download at Facebook
Copyright © 1997-2016 Trans4mind Ltd