Trans4mind Home Page

Sales & Communication tips

By Darren Cronian

While these are bigger enterprises, I see some otherwise good sales people make the same mistakes repeatedly. If it makes the offending holiday rental owners feel any better let me tell you that even some sophisticated firms do no better. So - to help owners rent more days I'd like to give you a short list of things you can do to help make your revenue go up.

Contact Data

Include all your contact data on your website or advertisements. Personal name (full name), telephone, fax. This same information should be conspicuously posted on all your sales materials too. What you have to remember is that this person does not know you, you aren't a person they can talk to face to face at a travel agent, if you advertise in newspapers they can't even see the property, one vital word sums this up TRUST.

Create literature

Create written documents that completely describe your property and your terms and conditions. Include photos, floor plans, list of amenities and so forth. While a professional brochure is great it is not essential. The information can be a simple typed document. But include everything - the good and the bad. If you don't allow pets, smoking or parties say so up front. It avoids problems later AND is a selling point for guests who don't want those things. You can never include too much information. It's impossible.

Answer Enquiries

Answer every single email, answerphone message and letter even if your property is booked - why? Simply because that person will remember you the next time they are looking to rent a holiday rental and potentially they could be a future customer. I know it's time consuming but a simple, sorry but the property is rented for that property, but this is out website, and contact details in case you would like to rent next time.


No matter how the inquiry comes in ALWAYS try to phone the person. If they ask only to be contacted by email you should honour that. But if they email, or fill out an online form and include their phone number it means they are willing to be called. So call them. Make friends. Invite them to be your guests. You don't have to be a "closer" or arm twister. Simply call them back and use the most persuasive words, "May I help you?" You'll be surprised as how easy it is.

Keep records

The great majority of guests do not rent after a single email or phone call. They have a general interest, they look around over time, they talk with people, they get side tracked considering other locations and then, maybe they decide to go to your area. It might be a day or a week, a month or years. Wise sales people keep a long list of everyone who has ever inquired. These are your leads and they are money in the bank.

One word of advice though that you have to be careful of is the data protection act. So please make sure you contact the guest and say to them is it okay if I keep your details on file, or have a disclaimer in your emails or literature that way the guest knows that you are holding confidential information on them. I don't know how it works in Europe but in the UK the data protection is a legal act - and you can personally be held responsible for missing or leaked data.

About the Author

Darren Cronian is the writer of various articles for holiday home owners and renters. Darren also runs and owns a UK-based holiday company called Worldwide Holiday Homes

From our extensive site, you'll find good info on many topics using this search:

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...

View all the Hypnosis Downloads here

The New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
Copyright © 1997-2018 Trans4mind Ltd