Trans4mind Home Page
~ A Journey of Self-Discovery ~

Explore Article Library


40 Essential Communications Pieces For Your Sales Arsenal

By Kris Mills

I often get asked what sorts of sales pieces does a business need
to maximise their sales conversions and repeat sales. Well -
every business IS different, but here is a good starting point.

Generating leads

1. A Yellow Pages ad that sells (if you're in a classification
where there are a large number of large ads featured).

2. A variety of appointment generating letters with unique
gimmicks - designed to be followed up with a phone call to gain
an appointment. Continually test new approaches to see which one
delivers the best result for your efforts.

3. Appointment rain check letter - for people who don't agree to
the appointment (refer above letter). This is designed to say
thanks for their time and to give them some additional
information about the company with the view of gaining an
appointment down the track.

4. A series of "sell off the page" campaigns to past prospects
and qualified lists. Some businesses are reluctant to try this
approach because they feel that a sale needs face to face
contact. In some situations it does, but in others, it really
doesn't.

By thinking outside the square you may find that you can, in
fact, sell your product or service off the page. Having said
that, there will always be some industries where it doesn't
work. If you're wondering if this approach might work for
your business, just send me an email at
kris@wordsthatsell.com.au

5. A series of press ads, cold sales letters and letters to
clients, that promote "timely" events eg. end of financial
year, Easter, Christmas etc.

6. Endorsed mailer - where one of your client writes a letter to
your prospects endorsing your services. This can work
fantastically well because they're hearing how good your
business is from someone who counts... another customer.

7. A "host beneficiary" campaign - where a strategically aligned
business writes to their clients recommending your business and
offering them a special "deal" on your behalf. This is a
fantastic win-win. Naturally, it's important to reciprocate the
offer by then writing to your clients recommending the other
business's products or services.

8. Two or three good lead generation ads in a targeted
publication promoting a FREE report, a consultation or FREE
seminar. Almost every industry can use this approach with great
results. What can you offer?

9. A series of small classified ads promoting your website and or
your business Depending on the industry, you'd be surprised at how
well this can actually work. Even if you're in a b2b field, there
are numerous newspaper classifications where you could place your
ad.

10. Post box fliers - depending on your product or service, you
could find that this is a highly cost effective ways to generate
extra leads.

11. Website postcards - if you have some really valuable
information on your website, use a postcard to drive traffic
to the site.

12. A Website that sells - it doesn't matter what type of
business you're in, a website is a must.

13. One press release every month - FREE publicity is like gold.
Tap into it for all its worth. Maximising your sales conversions

14. Appointment confirmation letter that reminds them of the
appointment date and gives them preliminary information that
excites them about meeting with you.

15. Benefit-oriented corporate brochure.

16. Product and services fact sheets that go inside a
presentation folder.

17. A series of how-to reports and/or white papers which pitch
you as an expert in your field.

18. A "Questions and Answers" document which handles any buyer
objections up front and gives them all the information they
need to make an informed decision.

19. A "case studies and client success stories" document giving
specific details of wins experienced by clients.

20. A comprehensive, benefit-oriented proposal template.

21. A powerful enquiry letter and information package with a
limited offer and a clear, powerful call-to-action.

22. E-Profile - an electronic brochure that you can email to
prospective clients instantly.

23. Cross-selling checklist which lists all options a customer
might consider. This helps maximise the average value of each
sale.

24. A series of powerful, staged email auto-responder messages
that follow up email requests for information and keep
encouraging your prospect to buy.

25. Drip-feed prospect nurturing campaign where you follow up
unconverted leads with a series of letters designed to subtly
sell them on your services in a staged manner.

26. "Sorry we couldn't help you" letter that gets sent out after
receiving a rejection. This helps endear your company to the
prospect even though you didn't make the sale AND it may even
steer them back to you down the track.

27. A variety of how-to articles that you submit to various
e-newsletter publishers and article announce groups with the
view of having them include your article in their ezines.

28. A variety of introductory e-books which act as information
packs and also as viral marketing tools (spreading the word about
your business).

After the sale

29. A "thank you for investing" letter.

30. A "welcome to xyz company" package with thank you letter,
"how to get the best use out of our widgets" report and some
other helpful tools that nurture the relationship and offer
post-purchase reassurance. This is a very powerful tool in
increasing referrals and minimising refunds.

31. A 2 week review letter with feedback form and response
maximising device.

32. A 6 month review letter asking their feedback and mentioning
that you will call to review their situation.

33. A well-thought out nurturing program with a total of 2
nurturing pieces per year (in addition to at least 4
newsletters per year) and 2 to 3 letters asking for a repeat
sale (depending on your industry.

34. A referral campaign designed to generate high numbers of
direct referrals in return for an incentive.

35. A "thanks for your referral" letter.

36. Introductory letter to people who have been referred.

37. Invitation to a "closed door event" - if you're in the
retail industry.

38. Newsletter - an absolute must. If most of your clients have
emails, an email newsletter will suffice.

39. "Special offer" sales letters - One of the reasons some
businesses don't generate much repeat business is that they
simply don't ask customers to buy from then again.

As I mentioned earlier, these are the basics. Naturally, there
are more you can add to this list, however this is a good starting
point.

About the Author

Kris Mills of Words that Sell
(http://www.wordsthatsell.com.au) is an experienced
direct marketer, copywriter, author and internet marketer.
Visit http://www.advicegalore.com/marketing/ebook-download.htm


AND EXPLORE...

Addictions
Astrology
Careers & Employment
Communication
Creativity
Dating
Depression
Diabetes
Diets
Divorce
Education
Environment
Ethics
Exercise
Family
Goal-Setting
Grief & Loss
Happiness
Health
Kids & Teens
Leadership
Love
Marriage
Meditation
Nutrition
Organizing
Parenting
Psychology
Public Speaking
Relationships
Schools
Self Help
Self Improvement & Motivation
Sexual Relations
Spirituality
Stress Management
Travel and Leisure
Women
Writing


From our extensive site, you'll find good info on many topics using this search:

Want to renew your life?

Our online, interactive video workshops present the most effective methods of holistic personal development...
Start off with a Free Life Assessment and a Free Consultation...
 

Have a question about Trans4mind Training?

Frequently Asked Questions
What Are Our Fees?
Email Peter Shepherd

Support your personal development with these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
 

Welcome to the New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
And here's a fantastic resource for self-education...

The World of Inspiration eLibrary

World of Inspiration
A treasure trove of personal development wisdom

Step inside. Just like a real library, there are thousands of quality eBooks presented on three "floors" and in different "rooms." To purchase your $15 Lifetime Membership to the World of Inspiration eLibrary, click the following button:

Payment is made through our secure transaction agent, PayPal.
The transaction is in the language and currency of your choice.
"I want to just say 'WOW!' This collection is probably the best money I ever spent! I've already received many times over in personal enrichment after just 9 days. I've had a past metaphysical background, but even newcomers to this material will really benefit. Thanks again." ~ J.S. (Pennsylvania, USA)
"The collection is everything which you promised. And more! A superb contribution to the good of the world. Many thanks indeed." ~ R.P. (Georgia, USA)
"Just a short note of thanks for the library. I've only had membership for several days now but I already feel this is perhaps the most interesting compilation I have yet seen. Worth far more than the price of admission. The browser linked structure works well and makes it easy to manage such a large storehouse of information. It is rarely that I find something I like as much as this or that I feel strongly enough to write a note like this." ~ P.W. (Minnesota, USA)
Copyright © 1997-2016 Trans4mind Ltd