Trans4mind Home Page
~ A Journey of Self-Discovery ~

SWOT Analysis as Inspiration:
Coaching the Big Picture

By Martha Lasley
Share on Facebook

A SWOT analysis is a common business tool for scanning the environment and informing strategic planning. You can use it to evaluate the organization and you can also use it with individuals. The traditional SWOT analysis looks at strengths, weaknesses, opportunities and threats. Instead of looking at weaknesses, you can focus on wishes. Based on the tenets of Appreciative Inquiry, the process of looking at wishes inspires people far more than looking at what they don’t want. Instead of saying, “My weakness is poor time management.” notice how it feels to say, “I wish for stronger time management skills.”

When your clients express a wish, listen carefully to their words, because wishes already imply movement. Strengths and wishes point to the internal landscape, the things we have control over. Opportunities and threats focus on the outer landscape, the things outside our control.

Below is a shortened example of a SWOT analysis.

Appreciative SWOT Analysis

Strengths

  • visionary leader
  • risk taker, explore new ways of developing people
  • surround myself with brilliant, competent people
  • give honest, authentic, inspirational feedback

Wishes

  • develop new ways of empowering my team

  • more patience and presence
  • more time for relaxation and creative outlets
  • stronger recruiting skills

Opportunities

  • work with Miguel to flesh out the Seagate idea
  • decrease my number of direct reports and free up time for innovative projects
  • write the book I’ve been planning
  • want to easily attract venture capital for my innovative ideas

Threats

  • economy floundering, impacting dollars spent on coaching and training
  • merger talks - my position may be impacted
  • my mentor and partner may retire soon
  • market is over saturated with coaches in my niche

 

You can use your SWOT analysis to identify the trends that will make it possible for you to stretch yourself, have the impact you want and reposition yourself.

  • What are three ways to use your strengths to realize your wishes?

  • What impact would you like to have in your organization?

  • How can you reposition yourself to be the change you wish to see in the world?


Coaching is life-changing, world-changing work. The coaching programs at Leadership that Works go beyond theories and models and work with clients on a deeper level. You learn how to coach the whole person: physical, mental, emotional and spiritual. Whole person Transformation.

Leadership that Works

Transforming the world.
One heart at a time.

More articles from Coaching for Transformation

Out of the box
PODCAST: Peter Shepherd about Transitions in Life
Learn more   Download MP3   Trans4mind Podcasts

Want to renew your life?

Our online, interactive video workshops present the most effective methods of holistic personal development...
Start off with a Free Life Assessment and a Free Consultation...
 

Have a question about Trans4mind Training?

Frequently Asked Questions
What Are Our Fees?
Email Peter Shepherd
More personal development articles at the Counterpoint Article Library

Good info on many topics:

Support your personal development with these popular and effective hypnosis downloads...

This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
 

View all the Hypnosis Downloads here

Get a free Hypnosis Download at Facebook

Hypnosis is the key to unlocking your creativity, focusing your energy and understanding yourself

Hypnosis has a long history of helping human beings be the very best they can be. It can be used to control anything controlled by the unconscious mind - pain, blood pressure, fear, confidence levels, mood, sex drive... the list goes on:

  1. You'll become highly productive without getting stressed
  2. Tap into your creative energies instantly
  3. Really understand yourself and others
  4. You'll learn how to stay calm in high pressure or uncomfortable situations
  5. Develop laser-like levels of focus and concentration

Lean more... Uncommon Hypnosis Course

Welcome to the New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
Copyright © 1997-2017 Trans4mind Ltd