So you have coach training and some experience. But you’re ready to get out there and build a robust coaching practice that sustains your life.
But how do you reach more people and get your coaching business attention? Guest posting may be the strategy you need. Guest posting is writing an article for an influential website or blog that speaks to your target audience. Doing so, you build your reputation as a thought-leader and expert, you offer useful information and you widen your reach.
Even if you have heard of guest posting, you might be wondering how it works. Here are three steps to get you a guest post opportunity.
Step One: Come Up With a Great Idea
There are four hallmarks of a great pitchable idea – make it specific, relevant, timely and actionable.
Here’s an example: You might want to write about how to break through personal blocks. When you tweak this idea to include the four pillars of a pitchable idea, you might end up writing an article called “Six Steps to Make This the Year You Ditch Your High-Powered Career and Search for Real Fulfillment.”
This idea is specific because it speaks to people in high-powered careers. It’s relevant because perhaps you’ll pitch this idea to a website that speaks to personal development for people in high-powered careers. It’s timely because you’ve incorporated the “New Year” angle. And it’s actionable because you’re including “steps” in your information delivery.
If you try to write an article that resonates with everyone, it will be too general and will not resonate with anyone.
Step 2: Find Outlets to Publish Your Guest Post
This is the key element of a successful guest post. You want to find outlets that are speaking to the same audience you’re looking to attract.
There are huge outlets, like Huffington Post, that take guest posts but where getting lost in the shuffle is more likely than going viral. And then there are specialized outlets that target a responsive, interested audience. Here is how to find these outlets...
As you become even more clear on the websites or publications you’d like to pitch, create a spreadsheet called “Media List.” Add to it over time.
Part 3: Write a Successful Article Pitch
Your pitch will have five essential components. Here they are:
Remember you are pitching an idea, first and foremost. You are secondarily pitching yourself as the expert who can deliver useful information to support that idea.
Now that you know how to come up with pitchable ideas, find the perfect outlets that speak to your ideal audience and write a pitch that will result in placements, it’s time to act.
Ask me your most burning question about pitching (about ideas, outlets, the pitch itself). I’m here to support you. When you land your guest post opportunities, post the links in the comments below, or tweet at me @AmandaBerlin.
About the author:
Since graduating CFT in 2012, Amanda Berlin had a huge epiphany, realizing she could serve her beloved coaching community with the very skills she’d honed as a corporate pitch writer with over 12 years of experience. It gave new meaning to her skill set as she now “uses her pitch powers for good!” Amanda works with coaches and mindful entrepreneurs to help them get their names out there, raise their profile, and ultimately serve more people. You can learn more about Amanda here. And learn more about her online course “Pitch School: Six Lessons in Pitching to Spark Business Fame,” here.
Coaching is life-changing, world-changing work. The coaching programs at Leadership that Works go beyond theories and models and work with clients on a deeper level. You learn how to coach the whole person: physical, mental, emotional and spiritual. Whole person Transformation.
Transforming the world.