Trans4mind Home Page
~ A Journey of Self-Discovery ~

Cultural Transformation

By Martha Lasley, Virginia Kellogg,
Richard Michaels & Sharon Brown

Coaching for Transformation
Share on Facebook

In organizational coaching, just as in personal coaching, a transformational approach puts the emphasis toward improving whole systems rather than solving specific problems.

Cultural transformation is a radical form of systemic change that builds on the positive energy that already exists. Instead of condemning past values, norms, beliefs and practices, we identify what is already serving the culture and find ways to expand the life force. We identify the aliveness and collective wisdom by looking deep within and discovering what is already effective in terms of economics, ecology and humanity. We then generate solutions that tap collective wisdom.

Lynn Twist does innovative work as a social entrepreneur with the Pachamama Alliance. In her book, The Soul of Money, she tells the story of the women of Dharmapuri who practiced female infanticide because they believed that “life was so horrible for a girl, and she would become such a financial burden to the family, that it was cruel to let a girl child live and more kind to kill her.” After sharing their secrets, shame and grief, they vowed to end the cycle forever. Lynn was stunned when they said, “We could not have taken this courageous step without your outside ears and eyes.”

After several days of intimate conversations, the women of Dharmapuri then turned the tables on Lynn. They asked if there were things in her home culture that overwhelmed her. Lynn shared her deep upset with the violence portrayed in American media, and how the horrible messages are exported all over the world. Looking deep into her eyes, they told her to remember that they would be there for her, to encourage her to speak out.1  

Until that moment, she had considered violence in movies mild compared to the horror of infanticide. Gratuitous violence has become so accepted in our culture that she saw it as a given, and felt hopeless as the profits from the media industry feed the appetite for violence. One can imagine people from a peaceful culture would be as horrified by media violence as we are by infanticide. The women of Dhamapuri can inspire us to look for opportunities to change our own culture.

All of this points to the value of sharing our stories of inner and outer transformation as we deepen our awareness and explore new ways of creating life-serving cultures. Beyond the ripple effect of personal transformation, taking a stand for change and leading a cultural change initiative can have a profound impact on society.

Seven Steps for Leading the People-Side of Change

The sections on Cultural Transformation and Seven Steps for Leading the People-Side of Change are adapted from Martha Lasley’s book, Facilitating with Heart.

1. Assess Readiness for Change
Take the long view and explore the relevant history of change for the group, culture or organization. Find out what made past changes successful and look for evidence that the organization can handle more change. If necessary, develop additional capacity for change.

2. Build a Case for Change
Discover the urgent crises and opportunities that get people’s attention. Study the market and competitive forces that drive the change process. Explore the implications to the bottom line. Imagine what happens if you don’t make the change.

3. Enlist a Team of Change Agents
Start by finding your highest-level change sponsors. Look for other key influencers from all levels of the organization to enlist. Recruit people who have the power to lead the change initiative and get others on board.

4. Develop a Change Communication Plan
Design the best ways to communicate the benefits and the drawbacks of the change. Describe your vision so that you empower others to contribute. Incorporate the vision of how the change serves the highest good and helps the organization thrive.

5. Manage Resistance to Change
Identify the people most likely to oppose the change and determine how you will address their needs. Anticipate the obstacles and create a plan to overcome resistance to change.

6. Build Momentum
Pay attention to the pace and tone so that people can easily absorb the changes. Build short-term wins into the process. Define the milestones you will celebrate along the way.

7. Sustain a Culture that is Receptive to Change
Manage your continuous personal change process and model openness. Establish expectations, desired behaviors and competencies that people need to develop to support the desired changes. Sustain a culture of continuous improvement and keep the energy alive to ensure future success.2

1 Twist, Lynn & Barker, Teresa (2006). The Soul of Money: Reclaiming the Wealth of Our Inner Resources. W. W. Norton & Company.

 2 Lasley, Martha (2010). Facilitating With Heart: Awakening Personal Transformation and Social Change. Discover Press.

Excerpt from the book Coaching for Transformation: Pathways to Ignite Personal & Social Change by Martha Lasley, Virginia Kellogg, Richard Michaels and Sharon Brown. As faculty at Leadership that Works, they certify coaches who offer personal, organization and community transformation. Check out the free Power of Coaching teleclass.

Coaching is life-changing, world-changing work. The coaching programs at Leadership that Works go beyond theories and models and work with clients on a deeper level. You learn how to coach the whole person: physical, mental, emotional and spiritual. Whole person Transformation.

Leadership that Works

Transforming the world.
One heart at a time.

More articles from Coaching for Transformation

Out of the box
PODCAST: Peter Shepherd about Transitions in Life
Learn more   Download MP3   Trans4mind Podcasts
More personal development articles at the Counterpoint Article Library

Good info on many topics:

Want to renew your life?

Our online, interactive video workshops present the most effective methods of holistic personal development...
Start off with a Free Life Assessment and a Free Consultation...

Have a question about Trans4mind Training?

Frequently Asked Questions
What Are Our Fees?
Email Peter Shepherd

Support your personal development with these popular and effective hypnosis downloads...

This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...

View all the Hypnosis Downloads here

Get a free Hypnosis Download at Facebook

Hypnosis is the key to unlocking your creativity, focusing your energy and understanding yourself

Hypnosis has a long history of helping human beings be the very best they can be. It can be used to control anything controlled by the unconscious mind - pain, blood pressure, fear, confidence levels, mood, sex drive... the list goes on:

  1. You'll become highly productive without getting stressed
  2. Tap into your creative energies instantly
  3. Really understand yourself and others
  4. You'll learn how to stay calm in high pressure or uncomfortable situations
  5. Develop laser-like levels of focus and concentration

Lean more... Uncommon Hypnosis Course

Welcome to the New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program
is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
We think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
And here's a fantastic resource for self-education...

The World of Inspiration eLibrary

World of Inspiration
A treasure trove of personal development wisdom

Step inside. Just like a real library, there are thousands of quality eBooks presented on three "floors" and in different "rooms." To purchase your $15 Lifetime Membership to the World of Inspiration eLibrary, click the following button:

Payment is made through our secure transaction agent, PayPal.
The transaction is in the language and currency of your choice.
"I want to just say 'WOW!' This collection is probably the best money I ever spent! I've already received many times over in personal enrichment after just 9 days. I've had a past metaphysical background, but even newcomers to this material will really benefit. Thanks again." ~ J.S. (Pennsylvania, USA)
"The collection is everything which you promised. And more! A superb contribution to the good of the world. Many thanks indeed." ~ R.P. (Georgia, USA)
"Just a short note of thanks for the library. I've only had membership for several days now but I already feel this is perhaps the most interesting compilation I have yet seen. Worth far more than the price of admission. The browser linked structure works well and makes it easy to manage such a large storehouse of information. It is rarely that I find something I like as much as this or that I feel strongly enough to write a note like this." ~ P.W. (Minnesota, USA)
Copyright © 1997-2017 Trans4mind Ltd