5 Student Recruitment Strategies
for the Stages Before Admission
After the Covid-19 pandemic, everything around the globe shifted drastically. The education sector also had to embrace technological advancements to manage the sudden digital transformation that was necessary in response to the pandemic. Most academic institutions have pivoted to digital operations such as e-learning activities, assessments, e-certifications, or virtual recruitment drives. It is high time for all educational institutions to focus on constructing an assertive digital brand presence.
To assist academia in modern times, we have listed 5 top recruitment techniques for the stages before admission. So, without further waiting, let’s dive in!
1. Subsidize Admission Software
When it comes to automation and seamless functionality, no one can deny the significance of technology. Similarly, digitalization plays an innovative role in executing successful student recruitments.
The capability to organize and automate procedures extensively enhances schools' and universities' capacity to devise and deploy persuasive marketing campaigns that will lead to potential enrollments. Therefore, academic institutions should subsidize their recruitment software to automate procedures. This well-managed software will enable institutions to address queries of prospective students instantly. The strategy will create a positive influence and a better brand impact on students and ultimately generate more enrolment leads.
Up-to-date admission software will assist academia in:
- Student data collection
- Instant response and many more.
All the collected info will help institution administration to craft apt marketing strategies. Also, a well-managed admission software empowers institutions to pursue potential applicants.
2. Use Social Media for Impactful Marketing Campaigns
When it comes to targeting Gen Z and millennials, social media platforms are the most vaunted tools. It is imperative that for the educational sector to employ a well-crafted social media marketing strategy in their recruitment drives.
Everyone, be it prospective students or their parents, have social media accounts, and they spend a reasonable time scrolling their news feeds daily. In this situation, institutions should improve their digital visibility to attract the most potential international students that eventually will convert into new leads.
At this stage, it is noteworthy to create meaningful content for compatible channeling of students and encourage them to ask questions. Academia can use the following social platforms for high engagement and reach:
Many schools and colleges can benefit from these social media platforms by creating audience-optimized content that will eventually improve their digital presence and attract many prospects worldwide.
3. Organize Ed-Talk with Alumni and Current Students
Universities and colleges should arrange ed-talk (educational talk) with their successful alumni and current students on any online platform. The 'sharing success stories or 'sharing personal experiences' strategy will attract numerous aspirants as it delivers a trustworthy impact on target audiences.
Such ed-talks assist upcoming talent in the following ways:
- Build trust.
- Peer-to-peer info sharing gives a more clan-like feeling to prospects.
- Show clean and authentic student recruitments.
- Improve institutions' digital presence and brand awareness.
4. Employ Ed-Tech Admission Portals for Improved Reach
Online ed-tech portals are ingenious online marketplaces that attract and match international students with their suitable schools and universities. Among various education portals, WooStudy is the world's first AI-powered ed-tech marketplace that empowers students and schools from around the world to get matched instantly. Also, it permits interactive communication between recruitment administrations and prospective students through Big Data technologies.
Online ed-tech portals offer exceptional advantages to schools and universities to improve their global reach and engagement. A few of these are:
- Cost-effective SaaS-based Services.
- Instant matching with suitable candidates.
- Diverse social ed-tech community.
- Seamless recruitments.
- Allow direct connection with prospective students and many more features.
To leverage the power of the latest technologies, educational institutions must get registered with online ed-tech marketplaces and recruit their best-matched students around the globe within a few clicks.
5. Build a Trustworthy and Informative Website
Before making any decision, students do extensive research about their dream academia. And dig into various websites of universities and schools. Thus, educational institutions must create professional and trustworthy websites that proffer admission updates, answers to queries, virtual tours, and FAQs. An enticing website builds trust and ultimately generates more engagement and leads.
Schools and universities must include informative and easy-to-understand content on their web pages. A well-designed educational website must contain:
- Simple UI
- Attractive and simple design
- Strong CTA (Call to Action)
- Easy to understand the content
- Well-designed registration form
- Multiple options for contact like emails, contact forms, live chat box, phone numbers, etc.
With the digitalization of the education industry, student engagement and recruitment strategies are transforming into more innovative solutions. Nowadays, robust and innovative admission software and social media marketing have entirely changed the traditional approaches and transformed the hectic recruitment and marketing tactics into automated strategies.
Gen Z and millennials are the smart generations with up-to-date facts and details. Thus, before admission, educational institutes must embrace technologically improved ways like virtual events, online education portals, and automation to enhance their digital presence and attract new-age target audiences for high reach and engagement.