Essential YouTube Videos
Every Small Business Needs to Create

The days where video could be considered a ‘nice-to-have’ rather than an essential for small businesses are long gone. It’s crucial for search engine rankings, it’s a more engaging way to get information out to your customers and it’s never been easier to create video content without large budgets or even a big commitment in time.

Only 9% of small businesses in the US currently use YouTube, which means that you could get ahead of the curve, but where should you start?

Headway Capital has created a list of the YouTube videos that every small business should have, along with tips for how to get them right so that they have the maximum impact and return on investment for you.

If your business sells products, then you need product spotlights that show exactly what is so great about them as well as demonstrating what they do. You can use them to tell a story, but make sure you’re showing rather than just telling, so you can make the most of the visual possibilities of video.

We all use YouTube to find out how to do things, so another essential video for any small business is the ‘How To’ video. What expertise do you have and how could it help potential customers? If you choose a topic that is both relevant and popular, you will get views from people who might then be interested in how your product or service can help them.

These are just two examples of the type of video your small business should be making right now to engage the huge audience that is out there on YouTube. Why not find out the rest of the list and see which you want to try first?