Why Your Business Needs a Mobile Application: 10 Major Benefits
According to reports, last year 218 billion app downloads were seen with an increase of 7% from last year. With the digital transformation, the rise in mobile users has outgrown desktop users. More use of smartphones has also increased the popularity and demand of mobile apps, providing businesses with new opportunities to connect with their audience and target them globally.
As an entrepreneur or businessman, you will always want to stay ahead in the market, earn revenue, have a strong customer base, and be in the market for the long run. A mobile app has the ability that can help you by opening new opportunities to achieve your desired results. Getting a top-class mobile app by taking help from a top mobile application development company will provide you competing benefits to be future-proof and earn good revenue.
Let’s take a look at other benefits that your business will enjoy by getting an outstanding mobile app.
Top 10 Benefits of Having Mobile Apps
More and more usage of the internet has made people use their mobile phones more often which is why study showed that 60% of the global internet traffic was generated through mobile devices. Getting a top-notch mobile app for business isn’t just a trendy thing but it’s the utilization of an opportunity that you have received through the digital revolution. As a result, your user will engage with your business more. But the perks of mobile apps are extensive. In case to know it more deeply, why you should get a mobile app for your business? Let’s dive into its top ten benefits that will surely make up your mind to get one for your business.
Enhancing Customer Experience
With so many competitors in the market, improving customer experience is a crucial step toward the success of your business. This is where business mobile app come to play by acting as a foundation for better and more meaningful experiences. Apps play an important role among your customers and how they pursue your business. A small welcoming message, alerting notifications, or customised messages can help them to connect & have a strong emotional bond with your business that can only be made possible via a mobile app. With the great user interface, easy-to-navigate features, and fast service on your app, it can boost customer experience.
Build Marketing Channel
Marketing through your mobile app becomes easy & helpful in targeting new and old users. Instead of investing thousands in old & outdated marketing ways including hoardings & paper ads, you can easily transform your mobile app into a marketing hub.
You can send push notifications from time to time to remind them to check offers on your app. On the basis of browsing history, wishlist items, and preferences you can send customized messages too. Sending relative messages about your products & services often leads to things they are searching for and this might trigger the buying.
Uplifts your brand image
Smartphones have become an essential part of our day-to-day life which has increased app downloads & app usage. To utilize this time businesses can get a robust mobile app from a mobile app development firm with attractive UI, colors, and relevant content. These elements will place a positive impact on your customer’s minds. To be seen by your users as a strong brand you have to keep consistent efforts. You can efficiently redirect them to your mobile app through notifications that can help them to engage and deepen their relationship with your business.
Offer Better Customer Insight
Without customer insights, your business will be like a ship without a rudder. Through the mobile app, you will get a good overview of customer analytics and can make a decision based on that. With the help of these insights, you can plan new & effective marketing strategies to target your audience time to time. Stats have shown retaining customers has increased profitability by up to 95%. Indicating to place focus on new as well as existing users. These insights are derived through their buying habits, favorites, and reoccurring searches which helps businesses to make decisions for the future.
Your mobile app increases the chances for your customers to buy goods or services from your business which will time after time boost your sales. It is believed by 2024, there will be 187 million active mobile shoppers in the United States only. One major reason behind the increase is that mobile app aids users to buy from any part of the world. This benefits businesses in that their potential customer doesn’t have to come to their store to know about their products or services. They can easily target their users to shop anytime and anywhere accelerating the chance to reach their consumers.
Reduce your Expenses
The crazy & heavy investment from pamphlets, posters, brochures, and hoardings, etc you needed to do in order to promote your brand has become a thing of the past. Your mobile app has the power to target the audience in different ways including pop-ups, push notifications, & alerts through emails, etc. A mobile app aids you to target a vast area of customers within less time. Now, all you need is to hire mobile app developer and get a feature-packed mobile app.
Stand among Competitors
A strong app for your business with amazing UI provides you an edge over your competitors. There are so many businesses in the market that are providing the same products and services that you are, to stand out from them you can target your customers the way you want through your mobile app including customization or offers. Your user can get to know about your goods and services from anywhere. Now with constant reminders & regular approach, you can bring them to your app and drive them to make a purchase.
Increase your visibility
As per reports, People often check their phones around 58 times a day. It has become a daily life necessity whether you are in your toilet seat, in a metro, or in a meeting. People like to open their favorite apps from time to time. Through marketing channels, you can target your customers as well as be more visible in front of them while they use their preferred apps and bring them to your mobile app.
Encourage Customer Loyalty
While there are so many firms running around your potential customers, the question arises how you can keep your customers loyal to your brand? Well, the mobile app plays an important role to keep your user engaged. They can even get relevant information about your goods or services anytime through your app which helps them to make more unified decisions. Not only this but sometimes pop-ups and push-notification at right time can help your users to buy things from you increasing their chances to stick to your brand. Make sure not to overdo it otherwise it will place a negative impact on your user.
Keep up with the Changes
In this new era, businesses become brands when they walk side by side with new technology and trends. To be a trendsetter you can leverage new technology and enhance your user experience. This way your customers will also feel loved and special that your venture is making efforts for their satisfaction. There are many new technologies including Artificial Intelligence, AR, Machine learning, and many more that you can leverage with the help of skilled mobile app developers for hire & get integrated in your mobile app. Moreso over, this will also keep your users active and engaged with your brand.
Mobile apps have always shown tremendous growth for business in ways you can’t even think about. The change is visible, people spend more time on brand apps than on their social media or websites. Signifying that the question is long gone “why should mobile app is necessary for your business”. Instead, making it a perfect time to push your business with the help of a high-quality business mobile app, towards better growth & desired results.
Even the stats have cleared that 90% of users' time spent on smartphones is on mobile apps. So, it can be said that right now, you require to analyze your target audience and get an app with the help of a mobile app development company.
Rohan Singh is the Chief Executive Officer at SemiDot Infotech, Top rated multi award winning custom software development company providing a full suite of services and solutions to small, medium, and big enterprises, product companies & new-age start-ups.
He has extensive experience working for multinational companies and knows what it takes to take a company to the next level. He has a master’s degree in computer science. Rohan finds covering the tech world to be an exciting and engaging experience as each day brings new and ground-breaking technologies to explore and write about.