Top 10 Whitehat Link Building Techniques
By Wilson Grey
Doing SEO is definitely one of the activities required to apply a Digital Marketing strategy, if you are not on the Internet you will hardly get quality sales and for that to happen you must insist on appearing in the search results. But it turns out that working on a positioning campaign is not reduced only to the optimization of metadata, H1, H2, H3, etc. There are a lot of technical elements that complicate our tasks. Today we talk about some of those aspects to position using white hat SEO.
The Link building is one of the most efficient ways to position a web page. More than a technique, it is a set of techniques that may or may not conform to Google's webmaster guidelines. Today we talk about white hat techniques to make Link building. They would penalize you if you use them.
#1 REQUEST A LINK
This is the typical white hat SEO action that many webmasters carry out with all the innocence of the world and without knowing that they are doing something "bad" in the eyes of Google. And do not ask many at once, that could raise suspicion.
#2 MAKE LINK EXCHANGE
"I put a link to your website. Do you put another one? Yuju!" Another SEO technique that can be done more or less innocently, and that has much to do with the collaborative spirit of the online world. But not only is it persecuted by Google, in addition it is one of the easiest to detect.
#3 PRACTICE BROKEN LINK BUILDING
Webmasters are not interested in having broken links on their site, because it is not good from the point of view of SEO, and because it gives a bad image to the visitor who tries to access any of the linked resources.
#4 BROKEN BRAND MENTION
This technique is going to like you. It consists of looking for mentions of your brand. If you discover that someone is mentioning you without including a link, contact that person and ask them to include the link to your site.
#5 SIGN UP FOR COMPANY DIRECTORIES
The directories of web pages, companies, etc., have a very bad press. And is that in the past was abused a lot of them to get links. However, some company directories continue to work and are not necessarily bad for your positioning, although it is usually best to limit yourself to local directories.
#6 GET LINKS IN EXCHANGE FOR DONATIONS
Yes, it's correct. Technically it is the same as buying links. Only, in this case, you only pay "the will". But technically no one can prevent you from making a donation, and that the beneficiary includes you on their list of benefactors, right. They are operators or search commands to find very specific information on Google.
#7 EARN LINKS IN EXCHANGE FOR SOMETHING OF VALUE
Are you a web designer? Do you touch graphic design? Surely many times you have entered a website and have seen some fudge. Discuss the problem you have on your website, offer a solution in exchange for a link. Who will not be interested in solving a problem on your free page?
#8 OFFER AN SEO CONSULTANCY IN EXCHANGE FOR A BACKLINK
If you are doing Link building for a personal project or for your company, and have knowledge of SEO, another thing you can do is offer a consultancy in exchange for a backlink.
So if you run into someone who is doing something that should not be from the point of view of search engine positioning, contact them.
#9 IT OFFERS FREE HOSTING IN EXCHANGE FOR ... YOU KNOW WHAT!
Do you offer hosting services? If so, you already have something of value that you can offer in exchange for links. This is surely the technique that involves less risk. In fact, there have always been companies that have offered to host in exchange for an advertising banner, for example.
#10 GET YOU LINKED FROM.EDU SITES
Google gives a great authority to university blogs. You just have to convince the blog administrator to feature your article. You could also propose an interview, etc.