Web Scraping: Why You Need It
Web scraping also has known as data scraping can serve so many purposes. Whether your business is new or you having an already growing business, web scraping helps your business grow with custom extraction.
Here are 5 reasons you might consider to use data scraping for your business growth.
Fast and creative Marketing
Marketers should be smart and creative, right?
Web scraping comes in handy for this purpose. For instance, you spot a competitor’s Instagram page and you find out they have a nice community of 20k+ followers and you are certain you offer better services and the followers will like your brand better.
What do you do? Scrape! Get creative. Find your competitor’s page and scrape it by extracting their followers. You will be able to follow the followers and send a direct message. You can also do this on Facebook and other social networks.
Don’t sleep on Market analysis at scale
Everyone goes on about Big Data and Business Intelligence. But quality over quantity is what really matters. What you need is smart data, and not big data. For example, you sell spare parts, and of course, there is a “used” market. How do you know how much a certain spare part is sold for?
This is where data scraping comes in. All you need to do is collect data on target websites that distributors use and extract their data. Data processing can actually be tricky in this case because product references are not usually the same.
Data Extraction forSEO
If SEO is important for your business, you probably use SEO tools such as SEMrush. These tools won’t exist without web scraping and web crawler.
Using SEO tools and keyword finders can quickly help you find out your SEO competitors for specific search terms. With custom extraction, you can determine the keywords and title tags they are targeting to get an idea of what exactly drives traffic to their website.
If your website has a lot of content (1K+ URLs), you can carry out a technical SEO analysis to check out broken links and verify how your content is performing across your entire website.
Brand monitoring on a smart scale
The brand monitoring market is growing rapidly. Checking other customers’ reviews is important to prospective clients when buying online.
Consumers like to buy products recommended by previous clients/buyers and be certain that they are not making the wrong choice. The strange fact is businesses do not always check their reviews and ratings.
There are many platforms that gather reviews and ratings and you can extract the data from the websites and aggregate them. You can also monitor your social networks and combine it with sentiment analysis to reply to negative comments and reward clients who love your brand.
One of the things we love is how web scraper and web crawler enables brands to create products and innovate at the speed of light. For instance, a price comparison website such as Kayak, a technical SEO product such as Botify, or a job board built from more than one source would not even be able to exist without data scraping. These websites have to scrape data to exist.
There are unlimited use cases. And when it comes to innovation, it puts the bar higher. By allowing everyone to have access to web data, web scraping and crawling allows you to enhance your value proposition.
Scraper and web crawler helps you to innovate faster because you are able to test and execute new ideas faster. If you want to build a product referencing actors and their movies, but you will need a database, what do you do?