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White-Label SEO: Is it Right For Your Agency?

White-label SEO provides small businesses access to services large corporations benefit from. Approximately 78 percent of businesses used white-label SEO services in 2020, and that number is only expected to grow in the coming years. Every business, regardless of size, will find its organization can move forward and innovate with the help of one of these providers. In addition, those businesses gain an advantage over competitors. What should a business know before taking this step? 

What is White-Label SEO?

Many companies today are reselling SEO services under their own brand. The provider has a third party handling the SEO work, and they sell this work to their customers. The customers never know the provider they are using didn't actually complete the assigned tasks, but paid another company to do so. This may include copywriting, content creation, and more. 

The white-label SEO provider charges either an hourly rate or a flat fee per project. The white-label SEO provider provides its rates for each project before any work is done. The contracting agency employs a person to serve as the liaison between the client and the SEO company. This helps to minimize confusion while ensuring the client remains protected. 

What Do White-Label SEO Providers Do for Clients?

White-label service providers handle many tasks on behalf of clients. They conduct a website audit to determine where changes are needed. Once this has been determined, the SEO team goes to work. It may address on-page, off-page, and local SEO, create content, and research or optimize keywords. Many providers also offer web design and lead tracking on behalf of clients. Each client determines what services they need and contracts with the provider for those services. 

The Benefits of White-Label SEO

Companies may ask why they should spend money on a white-label SEO provider. When they do so, they get access to a team of experts in search engine optimization. As the white-label provider deals strictly with these tasks, processes become more efficient. The company can focus on customer service and building the brand, leaving the SEO tasks to someone else. 

Many companies find they save money by working with a white-label SEO provider. In addition, they use the items under their own brand, which allows the business to look more professional. With the help of white-label SEO, a company finds it better meets the needs of customers and improves their satisfaction. 

Selecting a White-Label SEO Provider

When choosing a provider, companies need to learn what services each provider offers. A company needs to ensure the provider offers those services desired by its clients, and that the services are reliable. If they aren't, the user's clients won't be satisfied. Furthermore, the provider must have a robust customer service team, as this ensures a client gets answers to their questions quickly. 

Choose a company with outstanding reviews. Although a provider may have a few negative reviews, the focus should remain on its overall ranking. Every business deals with dissatisfied customers, regardless of what it does. Don't let one or two critical reviews become an issue. Finally, examine the provider's website. If they won't take care of their own website, will the team take care of the websites of others? 

Consider the above when determining if white-label SEO services will be beneficial. Most companies find they gain many advantages when they go this route. Learn more today, as these services might be what you need to take your business to the next level. 


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