Is Your Website Not Showing in Search Results?
Try Out These Tips
Search Engine Optimization (SEO) techniques have undergone a sea change. As a result, new practices have emerged, but the fundamental principles have remained the same.
Keywords come to the fore more than ever now. In addition to helping websites to rank higher in search engine results, keywords also allow you to know about user intent.
However, the latest SEO techniques are not solely based on keywords. There are more aspects to the repertoire.
Here, we are going to discuss the latest techniques of optimizing your websites for search engines. Read on:
Remove All Slowing Site Stuff
Page speed is one of the most important criteria for Google to rank websites in search engine results. Check your website speed. If it is slow, it could be detrimental to your SEO efforts.
A slow website frustrates users, so they leave the site, resulting in higher bounce rates. Besides, users tend to regard a site as untrustworthy if it is slow. It has been calculated that around 40 percent of users leave a site if its loading time is more than 3 seconds. Besides, if there is a delay of just one second in the loading speed, there can be a loss of 7 conversions.
So, you must have now figured out why your website should be loading fast.
Speed of your website is essential as that makes your website appear at the top search engine results. As a result, your target audience can find and visit your website. And you can get leads for conversion.
If your site is slow, you will fail to get leads despite having great content or beautiful web design.
Therefore, you should remove all unnecessary elements from your website that slow down your site. For example, if you use WordPress, deactivate the unnecessary plugins, and declutter the sidebar. And ensure that you put only the essential widgets on the sidebar.
Link to Other Websites
Link out your relevant and authoritative content pages to other pages. Link building is an integral part of SEO strategies.
It helps you to get inbound links from authoritative blogs. But ensure that you should link out to valuable content pages.
You can also inform the website owner after you link to his website. If he finds your post valuable, he can link it back to your site or share the post with his subscribers.
But, quality and not quantity is necessary.
Link building is also all about quality, not quantity. You can get the trust of your audience only when your website contains authoritative links instead of several low-quality links.
Write for Humans
Many people tend to emphasize writing content with many keywords with the intent of impressing search engines. However, in the process, they tend to ignore the quality aspect of their content. Moreover, many people do not use long-tail keywords and instead create content with keywords to manipulate search engines.
The best thing to do is to write for human beings. Attempt to create value for human beings with your content. It also has a technical name--SEO copywriting.
When you write valuable content for users, they will stay on your page more. And the result will be, search engines will rank your page higher in search engine results.
Let Trustworthy Sites Link to You
Inbound links play a decisive role in search engine rankings; hence they should be part of every SEO campaign.
It is an excellent idea to combine dofollow and nofollow links. The combination will entail a natural link profile that Google will reward while ranking for search engine results.
When running content marketing campaigns, ensure that you create high-quality and engaging content that will prompt people to link to your website and share your content on social media.
You need to invest time to create such appealing content.
Monitor Web Analytics
When running SEO campaigns, you need to track web analytics to figure out what is working and what is not.
You can take the help of Google Analytics, Google Search Console, and other such web analytics software to track your campaign performance.
There are software tools that show the portions of your website where users are clicking and how they go away from your web page.
If you do not have competent in-house resources, you can avail of the services of an agency that provides effective SEO consulting services to track your web analytics.
Write Unique Meta Descriptions for Every Page
The meta description is something most people undermine. But you should avoid that bad practice. Instead, you should focus on crafting a good meta description. And that too, for every page.
Typically, the meta description is the first thing visitors see when Google brings your page to search users.
Bear in mind that Google does not reward duplicate content. So, avoid copying and pasting content from other websites. However, you can cite some content from a different web source, but do not forget to link back to the source.
If you write duplicate meta descriptions on your web pages, Google might not penalize you, but you will be providing a bad user experience.
Write unique meta descriptions for different pages for a good SEO result.
Keep URLs Simple
Keep easy-to-understand and specific URLs. Complicated URLs can confuse Google apart from users. For example, a suitable URL can look like--https://xyz.com/blog/important-seo-tips/.
Such an URL is simple and easy to understand for Google and users.
Avoid using URLs, such as--https://www.xyz.com/blog/54321, and what the meaning is.
Google will not reward such confusing URLs.
Establish Social Media Presence
Build social media presence. Although social media does not form a part of SEO strategy, its signals are essential for search engine rankings.
It is proven that social shares, likes, tweets, and pins influence search engine rankings. So, create valuable content and share it across your social media platforms. Also, encourage users to share the content.
Use Right Keywords for Images
Images form a key component of SEO campaigns. For example, Google relies on pictures while ranking web pages in search engine results.
Google has an image result section, and that also shows that it takes images seriously.
Users search images with keywords, so use the right keywords in images.
You now know the top SEO tips for ranking your website higher in search engine results. So, implement the tips and see the results.
Mila Jones is a Senior Business Consultant, with rich experience in the domains of technology consulting and strategy, she works with both established technology brands and market entrants to offer research inputs and insights on leveraging technology as a source of strategic competitive advantage. She is a prolific author and shares her expertise with tech enthusiasts on popular digital publishing platforms. She loves not only to write about several topics but also loves to explore new ideas about Lifestyle, relationship, travel blogs and many more.