5 Elements That Can Make Your
Website More Successful
I don't need to tell you how beneficial a website is to your brand. What you want to know is how you can make your website more efficient to increase your return on investment.
A successful website is more than just an appealing and functional website created by professional web developers. It needs to be accessible by your potential customers. Here are the 5 key elements that can make or break your website...
1. Website Traffic
Without visitors, your website is useless. To increase traffic, you need to rank well on search engines. Unfortunately, there isn't a magic trick that will speed up the process. The only way is to post fresh content regularly and have a lot of credible backlinks (from authority websites) to your site.
Getting backlinks is a time-consuming task and if you ever come across a company promising thousands of backlinks in a short time period, RUN and fast! Their approach definitely isn't legit which means they offer 'black hat' services. Google and other search engines don't appreciate it when people try to manipulate their algorithms which is why they change them every so often. Make sure you follow a 'white hat' strategy to ensure your ranking improves organically.
2. Website Speed and Performance
I cannot begin to tell you how important the speed and performance of your website is. It is directly linked to your search engine ranking. If you want your website to show up on the first page of Google, it has to function properly and load fast.
It's true what they say: "First impressions last". Your website is often the first encounter potential buyers have with your business so making a good first impression is vital. If your website takes more than 3 seconds to load, it will increase the bounce rate which means your visitor will move on to your competitor's website to never return.
The faster your website loads, the better your user's experience will be. If they find the information or product they're looking for, even better.
A slow website won't just frustrate your potential customer, but it will also affect your search engine ranking. Because search engines regularly crawl and index your site, if pages take too long to load, they'll take even longer to show up in the search results.
Search engines aim to offer users a fast and efficient experience. So it makes sense that they prioritize and rank fast websites better.
3. Responsive Website
If your website is responsive (mobile friendly), it can detect the type of smart device that's being used as well as whether it's used in portrait or landscape mode. Responsiveness allows the layout to change respectively by adjusting the screen width and only displaying certain components. This flexible design method offers the user the best version of your site from the specific device they're browsing from. A design that's not flexible will only create frustration and a frustrated user will end up leaving your website.
4. Search Engine Optimization (SEO)
SEO is the process of getting organic or unpaid traffic to your website by making it more attractive to search engines like Google. An optimized website will enable search engines to display your website as a top result whenever someone searches for one of your keywords or phrases.
To eradicate dishonest ranking methods, also known as 'black hat' tactics, search engines change their algorithms regularly. Because of this, you'll need to change your strategy on an ongoing basis to keep your website ranking at the top. If your website is responsive, search engines will rank them better than others.
Too many website owners fall for the misconception that blogging is a waste of time. In fact, the opposite is true. Blogging can expand your reach and take your business to the next level. I would go as far as to say that your website won't make it to the first page without a regularly updated blog. Here's how a blog can benefit your website:
- Increase Website Traffic
If you have a blog with quality content that people are searching for, you can be sure that your website will receive more traffic. More visitors means more sales. It also means search engines will rank your website better.
- Boost Engagement on Social Media
Linking social media platforms to your business is a no-brainer, but what do you post on them? Your social media marketing strategy will fall flat without regular fresh content. By posting your blog articles on social media and making them shareable, you can increase engagement and drive more traffic to your website.
- Build a Relationship with Your Audience
While increased traffic to your website is fantastic, building a relationship with your potential customers is crucial. You can achieve this by solving their problems through your blog posts. Offering helpful tips and advice for free means way more than you think in a world where there's a price tag on everything else.