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4 Ways to Make Your Shoppable Video Even More Engaging

If you’ve been looking for ways to make your shoppable video more engaging, this guide is made for you. Imagine being able to sell products or services while watching a video. That’s what shoppable videos are all about.

Shoppable videos allow customers to buy products or services through video content. They also provide a platform for brands to showcase their product and drive online sales. While the shopping experience is an influencer-driven one today, video content platforms like YouTube still play an important role in customer engagement. 

That is why it’s vital for businesses to create shoppable videos that attract customers and encourage online buying behavior. Read this blog to find out how shoppable videos can help your business and five tips on how you can make them more engaging.

Introduction to Shoppable Videos Platforms

Shoppable video platforms like COTU is a video content platform that enables e-commerce stores to create shoppable video content for marketing purposes. This platform is popular because of the benefits it offers e-commerce stores, such as increased engagement and conversion rates. This will help your videos capture the attention of potential customers and increase your chances of generating sales.

Shoppable video also provides e-commerce stores with the ability to add product videos to their marketing efforts without having to invest in expensive video production tools. Additionally, it helps e-commerce stores save money by avoiding the cost of video production. In short, shoppable video platforms provide e-commerce stores with an affordable marketing tool that can help generate more clicks and conversions.

How Shoppable Videos Can Help Your Business?

Shoppable video content is a great way to showcase product information and promote sales. By using shoppable videos as part of your marketing strategy, you can engage customers with interactive questions and challenges, create a more personal connection with your audience, and give customers the ability to buy products on the go. 

Plus, using shoppable videos can generate more leads and increase sales for your business. Overall, shoppable video content is a powerful marketing tool that can help your business reach its marketing objectives.

4 Ways To Make Shoppable Videos More Engaging

A shoppable video is a marketing tool that can help your brand get noticed. Using shoppable video as a marketing tool can help customers engage with your product or service and make buying decisions easier. However, the effectiveness of shoppable videos depends on several factors, such as the content of the video and how you market it.

Here are a few tips to make shoppable videos more engaging:

  1. Use motion graphics and animations to add excitement and interest. This will enhance the viewer experience by drawing their attention and creating an emotional connection with your product or service.
  2. Add sound effects and music to create a more immersive experience. These elements can heighten the experience of using your product or service, making customers want to experience it again and again.
  3. Use interactive elements such as drop-down menus and slide shows. These elements can enhance the customer experience by providing choices or options, which can increase customer engagement.
  4. Make sure your video is easy to navigate and use for customers of all ages. This will ensure that customers have an enjoyable experience while viewing your video.

Tips for creating shoppable videos

To create shoppable videos that are easy to find and engage with on your website, consider the following tips.

  • Make shoppable videos easily searchable by using descriptive titles and metadata to help viewers find your videos quickly. This includes using a keyword or phrase in the title that is relevant to the video's content, as well as having relevant keywords in the video title itself.
  • Include video thumbnails that let viewers preview the video before clicking on it. This helps shoppers quickly assess whether a video will be of interest before making a purchase decision.
  •  Create custom widgets and scripts to add extra functionality to your videos. By incorporating elements such as product reviews or social media sharing buttons into your videos, you can make them more interactive and engaging for viewers. 
  • Make use of shoppable tags to make it easier for shoppers to find what they're looking for on your website. This can include tagging videos with terms like ‘snack’ or ‘gift’, which will help shoppers locate relevant video content more easily.

Frequently Asked Questions

How Can I Make My Shoppable Videos More Social?

To make your shoppable videos more social, you'll need to add social sharing buttons to the top, bottom, and sides of your videos. You can also use images and videos that can be easily shared on social media platforms like Facebook, Twitter, and Instagram.

You'll also want to use a compelling call to action that encourages viewers to share your video with their friends and family. Make sure your videos are well-made and look great on all devices so that people will want to share them!

How Can I Make My Shoppable Videos More Interactive?

One way to make your shoppable videos more interactive is to add animated GIFs to them. Animated GIFs are a great way to add fun, visual appeal, and interactivity to your content. They can be used to show product features, explain customer reviews, or showcase how your product works.

In addition, interactive elements like quizzes and polls can help you engage your viewers. Questions can be designed to test customer knowledge or understanding of your product. In addition, comment sections can be a great place for customers to share their thoughts on your videos and products.

Lastly, incorporating feedback into your videos helps you keep track of what people are interested in and what they'd like you to focus on in the future. By collecting viewer feedback, you can make your video content even better.


Marketing strategies are all about engaging your target audience. While video marketing is an excellent way to do that, it’s not enough if you don’t make your video shoppable. That’s because people go online to shop, research product pricing and availability, and compare products - not necessarily to watch a video ad. 

If you're looking to increase your marketing effectiveness while also boosting your e-commerce conversions, we would highly recommend including shoppable video content in your marketing mix. In the meantime, we’d highly recommend COTU - a shoppable video platform that can help you make shoppable and interactive videos in minutes.

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