How to Use Chatbots to Improve eCommerce Conversion Rate for Your Business
Ecommerce dynamics keep changing over time. To gauge the performance of an eCommerce business, the conversion rate is crucial. A high conversion rate implies acquiring and transforming your leads into paying customers. A low conversion rate indicates people visit your website but don’t take any desired action.
However, what is constant is the customer’s need to get excellent services. People are pressured to get instant availability whenever they anticipate it. Hence, businesses use chatbots to resolve this need. Most Shopify stores use chatbot marketing to accelerate their sales.
One of the best Shopify chatbot practices is guiding you when navigating a particular store. You don’t have to fumble your way around as they help you with your queries.
In this article, we will talk about how you can use chatbots to improve the eCommerce conversion rate of your business. But first, let’s look at the meaning of eCommerce conversion rate and its importance.
What Is eCommerce Conversion Rate and Its Importance?
An eCommerce conversion is the number of visitors who buy from your store in a specified period. The conversion rate shows the percentage of users that have completed the desired action.
It assists you in having an analysis of the areas you need to improve and what strategies you should take to move the process further.
Conversion rate is important as it affects the progress you make in your business. When you optimize your conversion rate, you can increase revenue per visitor, gain more customers, and grow your business.
You can always increase the conversion rate of your eCommerce platform. One of the ways to achieve this is by improving your site to create a better user experience.
To establish conversion metrics, you have to identify the conversion goals you have for your e-commerce site. The success metric of your eCommerce will depend on your business goals and the type of business you are in.
You can measure the conversion rate of your eCommerce business through:
- Product sales
- Shopping cart completion rates
- Adding products to carts
- Customer reviews
- Adding products to a wishlist
- Email newsletter sign-ups
- Downloading letters or e-books
To build brand loyalty and have repeated transactions, you need to gather your website data and interpret it. This will help you plan how to transform leads into customers.
Once you optimize the website conversion rate, you increase the chances of gaining new clients and retaining old ones.
How Chatbots Can Improve Conversations
If you struggle with lead generation, which translates to conversion rates, you should try different strategies to engage customers. One strategy is to use chatbots to provide nonstop customer service to your clients. The chatbots you settle for will depend on various factors, from the fees, types, and platform you will use.
Here are some ways you can use chatbots to increase the conversion rate.
Greet New Visitors With a Welcome Message
Use chatbots to welcome visitors to your site. Send it to the first-time visitors to show hospitality. Some of the phrases you can use here include:
- Hi, there, friend!
- Hi, it’s nice to see you!
- Hey, Visitor! Welcome to our page.
When your visitors become regular clients, you can personalize the message by addressing their names.
- Hello (name), it’s nice to see you here again.
- Hi (name), welcome back.
Welcome messages are essential in starting interactions. You make a good impression with a tremendous first-time interaction, and visitors are likely to come back again.
Introduce the company to the visitors and try offering immediate assistance. Doing this adds a personal touch to the conversation.
With AI chatbot platforms, you can customize welcome messages. You can handpick a text, set the time delay, and adjust the language to suit the target audience. You can do this based on the origin of their residence.
Answers the Frequently Answers Questions (FAQs) Effectively
Using chatbots makes a website more approachable. Customers use chatbots to receive fast responses. You only need to offer a communication channel to avoid call queuing. Use conversational bots to answer questions about prices, return policy, and shipments. Chatbots must be user-friendly and also affordable.
The chatbot will patiently ask a couple of questions to the customer to help them navigate. Also, they can suggest answers to frequently asked questions.
It’s easy to construct a FAQ chatbot to help answer the customers’ questions. These bots never get bored, and they are highly professional in answering queries.
Saving Abandoned Carts
Cart abandonment is one of the reasons some eCommerce businesses struggle with low conversion rates. Some of the reasons individuals don’t proceed to checkout include:
- Payment security concerns
- Unexpected shipping costs
- Tough account setup requirements
Sometimes, customers save items but proceed to forget about checking out. This usually contributes to a considerable number of losses from the company.
Fortunately, you can use online chatbots to remind customers about missed carts. This will propel them to review and rethink the products in their carts. They may then decide if they still want to purchase the product or not.
Sometimes you may fail in succeeding customers to buy the products. Nevertheless, you can get feedback that would help reduce the abandonment rate.
Returning Customers With Special offers
Most first-time visitors to a website may not likely buy your product. Some are just there to compare the prices with your competitors.
But you can change this narrative by using Shopify chatbots. Once a visitor visits your website, a chatbot may pop up to ask if they need any help. It can also offer discounts or coupon codes to returning customers.
Once they create a bond with the users, they may offer personalized recommendations. They look at the customers’ purchase history, check their style preferences, and offer complementary goods. This will further propel the conversion rate of your business.
The conversion rate is vital for any eCommerce business that wants to increase sales. Using chatbots is one of the ways to achieve this. Chatbots help you generate leads and maintain the old ones. They have multiple features and perform different functions hence improving the conversation rate.
Using chatbots efficiently will help you take your business to the next level.