7 Types of Internet Marketing
Digital marketing or Internet Marketing has become primary marketing tools and strategies. In this era business that does not have digital marketing strategies or integrated marketing strategies is missing out a large number of customers. There is a large number of people online at the moment, and the world is leaning towards the internet for social, academic, and economic factors.
There are internet marking strategies that are entirely free and highly useful. Now, if you are wondering what type of internet marketing is that, then you don’t have to wait long. In this article, we will show you 7 types of internet marketing strategy and their process.
7 Types of internet marketing you can practice for your company
Here are seven significant types of Internet marketing as follows:
- Social Media Marketing
- Content Marketing
- Paid Advertisement
- Search Engine Advertisement (SEO)
- Email Marketing
- Influencer Marketing
- Affiliate Marketing
1. Social Media Marketing
Social Media Marketing is marketing on social media platforms or websites. To be more specific social media marketing is selling or promoting any goods or services via social media websites like Facebook, Instagram, Twitter, and Youtube, etc.
Social media marketing is one of the significant types of digital marketing. Marketing in social media can be beneficial and cost-effective. There are two ways to use social media as marketing tools.
Organic Social media marketing
Organic social media marketing is promoting a product, services, brand, or posts without spending money for making ad or boosting the content or ad.
Organic Social media marketing is best for knowing your target market, building community, and relationship with customers as well as increasing brand awareness.
Paid social media marketing
Paid social media marketing is promoting product or service or any sort of content in the form of sponsored ads in social media platforms. In other words, paid social media marketing is sponsored marketing where the advertiser pays to promote the business by targeting a specific audience on the popular social media websites.
2. Content Marketing
Content Marketing is a marketing process that focuses on creating and promoting online content to engage and attract the audience and gradually convert them into customers.
There are various forms of online content which act as marketing tools like
- Blog Posts
- Video Content
- Case studies
- Industry insight
3. Paid Advertisements
Paid advertisement is another method of marketing where advertisers pay to show the ad or content on social media platforms such as Facebook, Linkedin, Youtube, Instagram, etc.
Paid advertisement includes PPC (Pay Per Click), where advertisers pay when the audience or customers clicks on the specific content.
Other than PPC, there are more forms of paid advertisement like Cost per thousand impressions where the advertiser pays after every 1000 views. There is Cost per view and also Cost per action, which are similar forms of paid advertisements.
Other than PPC CPM, CPV and CPA, there are paid advertisements on Google and Facebook both.
4. Search Engine Optimization (SEO)
Search engine optimization or SEO is a process of getting traffic in digital content, webpage, or website through increasing visibility of the site or webpage in search engine results.
For example: If you want the website of your business to appear at the top of a search result in google, you can do it by the process of Search Engine Optimization.
There are two types of search engine optimizations, and they are:
On-page SEO is when a website or content is optimized to have a better ranking in search engines. For example, Increasing the website speed, optimize the website for phone browsers, including keywords, etc.
Optimizing your website or content through the external process like brand mentions, or social media presence or having backlinks to appear in the top of search engines
Backlinking is when other websites or webpage links to your content or website. Backlinks are the most influential type of Off-page SEO.
5. Email Marketing
Email marketing is a marketing process where marketing messages are sent directly through Email to potential customers or people to gain business.
6. Influencer Marketing
Influencers are people who have a large number of followers on social media. Influencers can be a top-notch celebrity like actresses or someone who is continuously making and promoting content in social media like Facebook and Youtube.
Influencer marketing is advertising or promoting a product through the content of social media influencers.
7. Affiliate marketing
Affiliate marketing is a marketing tactic where a business promotes its product through affiliate by paying them a commission per sale. Affiliate marketing enables internet influencers, websites or webpage to earn money by generating traffic and sale of other businesses.
These are seven major types of the internet marketing process. To start digital marketing for your business, it requires no money as you can start with a Facebook page. Keep the Facebook page updated and continuously posting will create engagement and lead to gain followers. This idea works for small businesses.
When it comes to big business or moderate business, paid advertisements are necessary. Perhaps for larger businesses having free social media marketing can be vital to find a target market and create engagement.