Discover the Trends You Should Not Use for Your Website
Ask yourself a pertinent question--what is the purpose of your website? And the answer is anybody’s guess. The primary objective of your website is to attract potential customers and stand out from the crowd.
The design of your website is what makes people get attracted to it. That is why updating your website is very important.
When you update your website, it helps increase security, prevents hacking and digital marketing strategy, and increases traffic to your website.
There are three ways of updating your website. And those are updating:
- Your website platform and security
- Content
- Design and user-friendliness
But, there is a critical aspect to consider. Despite updating your website is necessary, some design trends can hurt customer experiences. Therefore you should avoid such designs.
Website Design Trends to Avoid
Here, we discuss the following website design trends to avoid:
Mobile Unfriendly
Ensure that your website is optimized not only for desktop but also mobile. The need for mobile-optimized websites has intensified more than ever due to the growing trend of people browsing websites on mobile devices.
If your website does not have a good and user-friendly design that can adjust automatically to any mobile device, you will miss out on many visitors. Therefore, you should hire a professional website designer to make your website design mobile-friendly. A mobile-friendly website design can help you to get higher traffic which can become potential leads.
Infinite Scrolling
You can get to see the infinite scrolling feature on many modern websites. It has become popular due to the smooth loading, allowing visitors to restrict from clicking through page numbers.
However, there are some downsides associated with the feature. So, engage a website design agency to avoid the infinite scrolling feature and instead implement the pagination feature.
A major disadvantage of infinite scrolling is that visitors cannot reach footer content, which is a critical ranking factor for Google search engine results.
Despite many websites having implemented the infinite scrolling feature, it is not a good thing to do.
The other disadvantage is that it can confuse visitors because they have to keep scrolling to find their specific content.
Stock Photos
If you believe that using stock pictures is a good option, revisit your idea. The practice of using stock pictures has been around for years. But, you need to avoid using stock pictures. Instead, use professional quality photography on your website.
You can never get a perfect picture with stock images, which can have bad shades or composition. As such, they are not always the best choice. What you need is high-quality images for your websites.
Some stock images also give a bad impression that can harm the reputation of your business.
Auto-Playing Content
Forcing website visitors to see content or watch videos while visiting a web page is a bad practice. Avoid auto-playing content on your website. It is a good practice to allow visitors to navigate through the website by themselves. They are likely to get distracted with autoplay content, such as audio or video. When they get distracted, they are most likely to leave your website, increasing the bounce rate, which negatively impacts your SEO campaigns. Yes, you need to engage visitors to your website. Explore other innovative ways to engage visitors other than automatically playing multimedia files.
Slow Landing Pages
Slow landing pages can be the worst experience for website visitors, who are most likely to dump the page and go to other websites. In such a case, the bounce rate will increase, negatively impacting your SEO campaigns. Many factors contribute to slow web pages. Bad coding, more data being loaded simultaneously, or the absence of caching systems can be the factors behind slow loading pages. If your web pages are slow loading, you should hire a reliable web designing company to get things right.
Random Pop-ups
If your website has pop-ups, get rid of them at once. They do more harm than good. Despite their work, visitors usually get annoyed when they see a pop-up when they visit a web page. But, pop-ups create value. Therefore, you should adopt a strategic approach if you have pop-ups on your website. The best way is to actuate the give and take policy. Give visitors something in return, such as a free Ebook, a discount coupon, or some great information when they sign up for stuff, such as a newsletter. However, avoid pop-ups as much as you can. But, if you have them, give visitors something in return.
Confusing Navigation
Excellent navigation is among the top web page trends 2021. Therefore, emphasize the navigation of your website. When a visitor lands on your web page, he should not get confused with the number of clicks or links. Ensure that your website is easy to navigate. And that is also an important Google ranking factor. Things become more confusing when the main navigation hides somewhere. Ensure that the main navigation can be found easily and it would be easy to navigate. Bear in mind that navigation has a critical role to play in retaining visitors to your website. Create drop-down menus to make navigation easier. They will help keep your website clean and enable visitors to find what they are looking for on your website quickly.
Content Updates
In addition to the design of your website, the content needs to be updated, which helps your website rank higher in search engine results.
Ensure that your website’s content can effectively communicate your brand’s voice to your target audience.
When visitors find valuable and useful content on your website, they will start trusting your brand. When they trust your brand, they are more likely to buy your products and services. In other words, your sales will increase, the eventual goal of your website.
Conclusion
The ultimate objective of having a website is to generate business from it. However, you can succeed in your goal only when your website gives a good user experience to users. Therefore, you should avoid using designs that are detrimental to your website. At the same time, do not fall behind in updating your website with the right content.