Top SEO Agency Secrets You Should Know
The world of search engine optimization (SEO) is continually changing. Google is on a mission to enhance the user experience. Gone are the dark days of unregulated Blackhat marketers dominating the market with nefarious practices. Now, good SEO can be quickly learned and acquired via common-sense rules. Whether you’re an SEO agency or an individual, the top ‘secrets’ to ranking well in search are addressing search intent, great content and site optimization. Get those three steps right, and you are already off to a great start. Beyond that, there are, of course, even more guidelines you can follow. Let’s now look at more pro tips to master SEO.
Keep content updated
When people conduct online searches, they want to find accurate and timely information. Recency and relevancy are fast becoming an essential ranking factor in Google’s search algorithm. Why? Because audiences don’t want to waste their time reading content that is either dated or not relevant to their search terms. So, do yourself a favour and keep your content updated with helpful and informative info.
Get fully usability
Beyond informative content, make sure your website is easy to navigate. Your website must be mobile-friendly, have quick load times and be fully optimized (i.e., responsive design). All the major search engines are now placing greater emphasis on mobile websites. To ensure your website is up to scratch, use any number of free online tools, such as Ahrefs, Woorank and GrowthBar, to fully optimize your site.
Build strong relationships
One term that you will hear again and again in the world of SEO is ‘link building’, which is the term used to describe building website credibility. Links are the key to ranking well in all search engines. The best way to ‘build links’ is to forge relationships and offer value to other people/websites, aka bloggers and influencers. Build stable connections and your link network authentically to gradually build up your brand authority.
As search engine experiences become increasingly personalized, its paramount businesses focus on location-based and long-tail keywords. Why? Because you need to make it as easy as possible for people to find you (based on the exact service you offer). Ranking well for a broad search term like ‘Bangkok café’ might look impressive, but, it only puts you in direct competition with every other café in the city. In fact, a top rank for a more specific search term, such as ‘Thonglor specialist coffee café’ will generate a lot more quality leads from people with high intent to purchase.
The ‘secret’ to good SEO is no longer a well-kept SEO agency secret. It’s now out there for everyone to know. The dark days of spamming and scamming are long gone. If you focus on serving your audience’s needs and answering their questions honestly and straightforwardly, you will succeed. If you take the right steps in the proper order, you can organically enhance your SEO in no time at all and without spending a fortune on expensive marketing ads or third-party help.