Some Killer Technical SEO Tips to
Increase Your Rankings in 2022
Search engine optimization is constantly changing. Creating content, optimizing keywords and link building are not enough to increase your SERPs rankings. You need to come up with a solid technical SEO strategy to increase your site ranking. Today’s customers want fast loading speed, outstanding web experience and interactive content. Getting your technical SEO in order allows you to improve your website’s online visibility and gain a higher position in the search engine page results.
If you are trying hard to make your SEO game strong, you need to focus your energy and resources on improving technical SEO and optimize your website to make it a better place for your customers.
Let's dive into the details of technical SEO and discover how you can manage your SEO in 2022 and beyond.
What is Technical SEO?
Technical SEO is the process of website optimization in order to fulfill the technical requirements of search engines to improve the organic rankings. Getting your technical SEO right can help you offer a positive user experience, boost conversions and improve your site credibility.
Your page loading speed and site content to create an interactive experience are important to convince Google to rank your site. Getting your technical SEO right allows you to improve your business growth and sales.
Here are the most important elements of technical SEO that should be properly optimized to create a positive user experience and increase your website speed.
Believe it or not, a website that loads fast ranks higher on search engine result pages. In fact, Google loves sites that load faster and it is one of the most important ranking factors that Google considers. With Google PageSpeed Insights, you can have a better idea about your website’s loading time. There are a number of ways to increase your website speed...
- Compress Large Files
It’s no secret that large files such as high-resolution images and videos take longer to load. Compressing large media files can reduce load time and improve the overall user experience. You can compress images in bulk by using compression tools. Choose the PNG format to achieve the high-quality compression ratio.
Content delivery networks can significantly reduce the data transfer between the CDN cache server and the searcher. It is the fastest way to transfer the file, which will eventually increase the page loading speed.
- Browser Caching and Plugins
When a visitor visits your website for the first time the browser cache saves it in a visitor computer. When they come back to the site for a second time, the saved information in the cache allows it to open the site at a faster rate. Adding multiple plugins to the site is a sensible approach to improve the overall efficiency of your website. Make sure the plugins you use don’t affect your site’s loading speed. There is a tool, such as Pingdom tools that allows you to check which plugins are affecting your site’s loading speed. You can remove all the unnecessary plugins that are increasing your page load time.
- Mobile-Friendly Design
Mobile friendliness has become the most important ranking factor. This is why more and more website owners are adopting a mobile-friendly design to create a good user experience on a smartphone. Designing accelerated mobile pages is the sensible approach as they are designed to deliver content faster on smartphones. Make sure your site has AMPs to offer a faster and better user experience on mobile devices.
Having a proper website architecture is important to clearly connect each and every page to the homepage. Pages that are not properly linked to the homepage face crawling and indexing issues. It is strongly advised to use a pillar page structure with internal links to relevant pages.
Keep in mind that the homepage has a higher authority compared to other pages. Make sure to connect other pages to the homepage to make them more discoverable. It is the best SEO practice that helps search engines to easily index your website content.
SSL for Security
Security optimization has a significant impact on the overall performance of a website. Google prioritizes security in its products and expects website owners to add advanced security features to offer a great page experience. SSL, Secure Sockets Layer is a security protocol that ensures that your website is safe and protects users’ data.
Installing an SSL security certificate on your website and migrating your website to HTTPS is a great SEO tactic that provides authentication to a website. It ensures that users’ data is protected and helps you satisfy the payment card industry (PCI) requirements. Furthermore, SSL can improve customer trust as it makes them believe that you are a legitimate entity. The professionals of an SEO agency in Dubai can help you install an SSL security certificate for your website.
Visual Recognition of Google Lens
With the advent of NLP, machine learning and artificial intelligence techniques, visual search has become easier with Google Lens. It is a great tool used for image recognition that can help users navigate the real world and identify images around them. Google Lens is now available in the search widget for Android phones and onto Chrome’s mobile search bar.
Google Lens can perform visual searches of screenshots or images captured by your phone. It has the ability to translate text in more than 100 languages. It makes it important for website owners to optimize their images and keep alt-text, schema markup, image title, file size and other details. Image optimization helps search engines to better understand the image and make it visible in the relevant search results.
Create an XML Sitemap
XML sitemap includes all the important pages on your website and tells search engines about all these pages. XML sitemap is another ranking factor that Google considers for improving your site position. An XML sitemap allows search engines to see when a page was last modified, how often the page is updated and what are the most important pages on your website. Make sure your website has an XML sitemap to let search engines easily access the most important pages and improve your site’s SEO.
So, these are a few technical SEO tips you need to follow to improve your online visibility, offer a positive user experience and fulfill your conversion and sales goal. Optimizing your website for Google and site visitors will help you increase your site’s credibility and improve your technical SEO.