How to Stand Out from Other Brands
with Video Marketing
Video marketing is at its peak now, and marketers agree to its potential of making a business turn into a brand. According to HubSpot, more than 54% of buyers want to watch video content from the brand they support.
This simply means that you cannot run successful campaigns without making brand videos. Look at these stats about video marketing to understand its impact on brand marketing.
- Over 87%of marketing experts utilize video content as a marketing tool, and by using videos, brands can boost leads by around 66%.
- Around 88% of video marketing experts are happy with the ROI positive results of their video marketing on social media.
- According to Wyzowl, 94% of marketing professionals agree that video has enabled them to increase their understanding of products or services among consumers.
If these stars are not enough for you to consider video marketing as an essential part of your digital marketing, here are the significant benefits video marketing offers.
Reasons to Combine Videos to Marketing Strategy
Videos Are in Demand
Think from a buyer's point of view. How many hours do you spend on social media watching videos and Reels?
Videos have become a part of your everyday browsing, and half of the videos you watch are from brands.
Videos are getting popular every day with the increasing video formats launching on popular social media platforms. Plus, YouTube, the second largest website after Google, makes videos more popular among smartphone users. Hence, you must incorporate video marketing to keep up with the latest trends.
Video Brings Revenue
Videos reach more people than image or text-based content. A viral video post can bring millions of people to your business website if done properly. These people could be your target audience, looking to purchase something related to your product or service. Hence, video marketing is considered excellent for ROI positive outcomes for all businesses.
Video Builds Trust
If you have a loyal customer base online, the content you create gets easily shared across social media channels. However, with thousands of similar brands selling the same product, it gets difficult to build trust among buyers.
Video marketing allows you to target a specific group of people who can connect with your stories and explore your brand. This leads to trust-building and connection that helps in further marketing.
More Visibility to Brands
The ultimate goal of marketing is to reach as many potential customers as possible. Videos travel across the world in no time, and it can take your company to the next level. If you are sharing videos consistently, you will recognize the increased traffic with leads within a few weeks.
Now that you understand the role of video marketing in modern marketing strategy, here are some tips to stand out from the competitors with effective video marketing.
How to Use Video Marketing to Beat the Competitors
Define Your Target Audience
Starting with the most crucial step of any marketing strategy, finding the people you can turn into customers. Creating good content and posting is not enough to drive sales and conversion to your business. You need to know your potential customers who can share your videos and connect with its message to make purchase decisions.
Social media is the place to target the right people with its incredible targeting tools. You can select the location, interests, age group and schedule your videos accordingly to get the maximum number of viewers and shares.
Facebook and Instagram offer in-depth targeting tools you can use. And once you know who your potential customer is, video marketing gets better over time.
Choose the Perfect Video Type
After figuring out your target audience and marketing goals, the next thing is to pick the right video format to represent your brand. Again, there are plenty of video categories such as How-tos, explainer videos, tutorials, webinars, live sessions, and shorts to choose from.
You must brainstorm ideas and think about the style of video that meets your marketing goals in the best way.
However, experimenting with various formats is also a good idea while getting started with video marketing. Not sure where to start? Here are the most popular video formats suitable for all types of brands.
Explainers are the most used video format marketers pick to educate their audience about the business and its offering. They introduce a brand and quickly explain what you do and what your vision is. All you need is to find the right Explainer video company to create short, crips, and informative videos for your business.
Also known as Product demos, these are the best social media videos for brands to showcase a product attractively. With the features highlighted in the 360-degree demonstration, product videos easily get traffic for the website.
Webinar or Live Sessions
As simple as these videos sound, it takes a lot of time and effort to plan the entire session to keep it engaging and interactive. Live sessions are a great way to interact with customers and share your knowledge related to the product and service.
Social Media Videos
Social media videos include short-form video content like YouTube Shorts, Reels, Stories, and Snapchat videos. This is
the most useful content to send a quick message to your customers. Most of the user-generated content is short videos that help brands spread awareness.
Make Every Second Count
You know how videos work if you have been into marketing for a while now. Viewers have the shortest attention span with so much information easily available. Therefore, you must start your video with the most engaging 10 seconds to make them stop and continue watching your video.
Every second of the video should be interesting visually and content-wise to make viewers watch till the end and click on the link. To earn that engagement, you must invest in the right equipment, software, editing tools, and creative skills to get the job done.
Optimize Your Videos
No matter what platform you pick, marketing fails without professional SEO. From finding the right keywords and interesting titles to creating clickable thumbnails, descriptions, and links, it takes a long list to make a video ready for promotion.
If you have the right SEO professional and keyword tools, you can rank on the top of Google search results for relevant products and services.
Do not forget to optimize your videos per the various social media channels. Edit the resolutions and resize them to make the user experience better for your audience.
Build Emotional Connection by Telling Stories
The concept of being a people's brand comes from creating a strong emotional connection with your audience. Video is the most direct medium online to create a bond with your viewers. Therefore, you need to research your audience's interest to create emotionally charged videos.
If you want people to watch your content and relate to it, offer stories that inspire and make them feel good. You don't need to talk about the product for driving sales. The more you touch your customer's hearts, the more they're going to like you as a brand, and the rest will follow.
Let Your Customers Create Videos
Customer-generated videos are now going a step ahead of influencer marketing. These are the unpaid version of influencer marketing, where your customer creates videos on social media mentioning your product or service to get featured on your page or earn rewards.
Make the most out of user-created videos as they are sometimes more creative than any of your brand’s videos.
CTAs don't always need to be direct to bring traffic. Instead, you can play with them creatively to encourage the audience to take action.
For example, you can ask them to fill out a form, comment or DM your feedback, or just share email ids so that you can use the information for lead conversion. In addition to this, you can add direct CTAs in the middle of a video. This ensures that the maximum viewers notice them and take action accordingly.
Run Video Ads
Like Google ads, video ads work to target the most suitable audience for your brand. Create videos for running dedicated ad campaigns on social media, YouTube, and Google to bring traffic across various mediums.
Video ads are created for the direct buyers looking for a specific product or service, and with your video, you can bring them to your business website.
Video marketing is evolving every day, so, there is no certain trick to master the art of appealing to customers. However, if you are consistent enough and use the videos well, it gets easier to keep up with the algorithms.
Make sure you have enough resources to create amazing videos, combined with the optimization to drive conversion and awareness. Marketing professionals can also revamp their marketing with more video ads, embedded video links, landing page videos, and email outreach to make the most of it.
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.