8 Social Media Marketing Trends for Kerala in 2023
We can say with the easy availability of Internet technology, and the increasing popularity of social media platforms, Social media marketing has become a crucial aspect of any business's marketing strategy in Kerala.
Some business owners need to pay more attention to the effectiveness of social media, seeing it as a mere platform for infotainment, whilst smart entrepreneurs take the full leverage of social media platforms to take their business to the real next level in the most cost-effective and fastest manner.
Effective social media marketing will help you build a strong online presence, brand credibility, authenticity, etc.
If you are an entrepreneur, content creator or a business enterprise, these are 8 social media marketing trends you must be watching out for the rest of 2023.
1. Influencer Marketing:
Influencer marketing has continued to gain relevance in 2023. Collaborating with local influencers in Kerala can help businesses expand their reach and build trust with potential customers.
Working with local influencers in Kerala to promote products or services can help businesses reach a wider audience and build trust with potential customers.
Influencers are often seen as trusted figures in their niches and can provide authentic recommendations and engage with audiences on a personal level.
This approach allows businesses in Kerala to tap into a broader and more receptive audience.
Influencer marketing is a versatile strategy that can change the approach depending on the goals and preferences of the brand.
Here are 4 different types of influencer marketing you must know:
Celebrity Influencer Marketing:
This involves partnering with well-known celebrities, such as actors, athletes, or musicians, to promote products or services.
Celebrity influencers have a massive following and can create significant brand awareness.
Macro-influencers are social media personalities with a substantial following, typically in the hundreds of thousands or even millions.
They are often experts or authorities in their niches and can provide broad reach and credibility.
Micro-influencers have smaller but highly engaged and niche-specific audiences, typically ranging from a few thousand to tens of thousands of followers.
They are seen as more relatable and authentic and can be highly effective for niche products or local businesses.
Nano-influencers have a very small but highly engaged following, often just a few hundred to a couple of thousand followers.
They are often friends, family members, or acquaintances of the brand and can provide a very personal touch to promotions.
2. Video Content:
Video content is still dominating all forms of content due to its high engagement rate. When it comes to social media marketing, that is the most important, and therefore, this trend is not going away anytime soon.
Businesses in Kerala should focus on creating high-quality video content that is engaging, informative, and visually appealing to captivate their audience.
Video content has undeniably become a must-have in social media marketing.
In Kerala's diverse and dynamic online market, businesses can use video to showcase their products, share stories, and connect with their audience on a deeper level.
3. Disappearing Content:
Disappearing content, such as Instagram Stories or Snapchat, is gaining traction and is one of the most effective ways to create a sense of urgency and exclusivity for your customers.
Businesses in Kerala can utilize this trend to showcase behind-the-scenes content or limited-time offers to connect with their audience.
This fosters a deeper connection with the audience by sharing "in-the-moment" experiences.
4. User-Generated Content:
User-generated content encourages customers to share their real experiences and opinions about a product or service.
In 2023, businesses in Kerala should actively encourage their customers to create content and engage with their brands.
User-generated content (UGC) is a powerful tool for building a sense of community and authenticity.
5. Social Commerce:
Instagram and Facebook have an in-app shopping feature where customers can shop directly from your social media page.
Whatsapp business also allows us to showcase catalogues where people can buy directly from your channel.
Businesses in Kerala should take advantage of these features to showcase their products and simplify the buying process for their customers.
6. Social Messaging Apps:
Messaging apps like WhatsApp and Facebook Messenger are widely used in Kerala.
Businesses should leverage these platforms to provide personalized customer support, offer exclusive promotions, and engage with their audience on a more personal level.
Using tools like Wati, you can now send broadcast messages and set up the flow of entire communication till you close the customer.
Kerala businesses should seize the opportunity to showcase products and streamline the purchasing process.
This approach simplifies the buying experience for customers, making it more convenient.
7. Augmented and Virtual Reality:
AR and VR technologies are becoming more accessible, and incorporating them into social media campaigns can provide unique and immersive experiences for customers.
Kerala businesses are yet to explore the possibilities of AR and VR to stand out from the competition.
If you have noticed, brands like Coca-Cola and Dairy Milk are already using augmented reality to make their customers feel in awe of the ability of technology to help them connect with their friends and family.
Personalization plays a major role in social media marketing and will remain one of the key factors for the success of brands online.
Whether you are a business owner or content creator, it goes without saying that you have to give a personal touch to every piece of content you post on social media.
As brands, personalization is a little tricky. Businesses should focus on delivering customized content based on their audience's preferences, interests, and demographics.
This approach ensures that customers feel valued and understood, leading to stronger brand loyalty.
For businesses in Kerala to apply these social media marketing trends to their strategies successfully, learning from a trusted best digital marketing course in Kerala is highly recommended,
By staying up-to-date with the latest trends and leveraging the power of best digital marketing institute in Kerala, businesses can effectively reach and engage their target audience, ultimately driving business growth and success.