Small Business SEO Tactics You Can Do Right Now
Getting an online identity for your small business begins with a website. Besides marketing your core values, engaging audiences, creating relationships, and building your brand, social media allows you to reach a broad audience and establish a connection with them.
The problem is that young companies struggle to stand out in overcrowded search engine results pages. SEO has already become a significant investment for your competitors. The only way to surpass them is to go a step further. Fortunately, this post presents SEO tactics you can use to increase your small business rankings.
Magnetize Your Content
There is a direct correlation between SEO and blogging. Google’s SERPs favor websites with top-notch content. By engaging your website visitors, you can add value to their experience.
It is an opportunity to establish your expertise as an expert source of information and attract people to your site whenever they have a problem or doubt. Because of this, it’s best to produce content that is:
Improve Your On-Page SEO
You could use one meta description or title tag for multiple pages and multiple exact-match keywords to boost your rankings a few years ago. In today’s world, however, user experiences are more important than ever. A meta description and title tag should be informative, engaging, and attention-grabbing to get users to click on your link.
Including keywords is fine, but only if they don’t hurt the user experience. When searching through the SERPs, a searcher’s first impression is their meta tags, which determine whether they will click on your site. Among other things, you need to consider the following:
- Page URLs: Keep them short, informative, and readable. If possible, add keywords
- Headings: Organize your text logically. Using headings (H1, H2, H3, etc.) will make your text easier to read and help users find the information they need more quickly
- Image Optimization: Create an alt text for each informative image that contains a keyword. Compressing images to speed up your site is also a good idea
Develop a Local SEO Strategy
As a business owner, your goal should always be to attract a niche audience that values your products. The role of local SEO here may be crucial. Here’re examples of how you may develop it:
- Add your business to Google My Business: Ensure you optimize your listings once verified. In this section, you need to include your company name, NAP information, web address, social media links, a description of what you do, and some relevant images
- Build local links: It is essential to build backlinks for local packs and localized organic rankings. A successful SEO campaign depends on it. As a small business, it’s even more challenging. It is, however, not impossible. With a multilingual link builder, you can create your links fast and grow your business
- Make your keywords location-specific: Adding your city, area, and nearby places to your keywords will start you off. With the rise of mobile search, you should also consider voice searches. Make your keywords voice search-friendly by adding phrases such as “near me” or “open now.”
Take Care of the Technical Aspects
You don’t have to be a seasoned SEO expert to ensure your website follows best practices. As a small business, you must optimize the following elements at the very least:
- Title tags — The keywords you use in these tags still affect your rankings, so be sure to include the right ones. But it shouldn’t just be a place to park keywords. Your goal should be to use it to brand the page and make it more appealing to searchers. Ensure that every title tag is unique.
- Meta descriptions — There hasn’t been a direct impact on rankings for years due to these descriptions. However, they significantly impact the number of clicks on your link. Using this opportunity, you can create an exciting description that catches a searcher’s attention.
- Headings — Using subheadings throughout your content simplifies the reading and parsing process. They aim to help skimmers find the information they’re looking for and help search engines understand the page’s contents.
- Internal links — Your website should contain links to valuable pages. You do not need (or want) to link to every instance of a keyword. Think about internal links as if you were willing to let a reader leave the page at that point. If not, don’t include it.
It’s common for small business to shift their focus away from SEO. Besides, it’s a very time-consuming process, and most startups only have limited time to spare. In this manner, it is easy to assign certain facets of SEO to different employees throughout the organization without following up on the progress or if they have neglected it along the way.
Decide who will be responsible for your SEO efforts, so you know what you need to get done. In most instances, your company will grow beyond its capacity to handle SEO in-house, and you will need to outsource it to an expert.