3 SEO Techniques Trending In 2021
Staying up-to-date on search engine optimization (SEO) techniques is essential to maintaining and increasing your website’s ranking in search results. Google, which controls nearly 87 percent of the search engine market share, doesn’t make this easy. They implement thousands of adjustments to the algorithms that determine ranking every year, some minor and some major. Keeping track of the continually changing industry best practices is difficult, but it can have an immense impact on your business. Read on to discover three SEO techniques that will be trending in 2021.
Link Building
Link building is a foundational aspect of SEO, so it may seem strange to see it on a list of future trends in the field. As with everything else in the SEO field, it’s adapting to keep up with algorithmic changes and business needs. White label link building, for example, is an exciting new way to build links that outsources link building efforts. Unlike guest posting or paying for backlinks, which can harm your search engine rankings, white label link building is a legitimate business practice. White label links are links that an outside firm built that are then part of your brand’s identity. It’s a great way to create high-quality, useful backlinks. For many businesses such as CBD, Cannabis, Vape, etc that are still emerging, you might want your team to conduct a Cannabis SEO Case Study.
Mobile-Friendly Websites
Having a mobile-friendly website has been vital to SEO since 2015, when Google introduced its mobile-friendly ranking algorithm update. Colloquially, this update became known as “Mobilegeddon” for its near-apocalyptic effect on the unprepared. At the time, 45 percent of web searches occurred through a mobile device. Because the mobile-friendly update only penalized non-mobile-friendly pages during mobile searches, many web developers resisted the change. Mobile-friendly coding is a burdensome extra step in web design, so they didn’t do it. Now, 56 percent of searches occur through a mobile device, and that number is likely to increase. You’re missing an enormous share of the market if your website isn’t mobile-friendly.
Optimizing Videos
You likely already know that videos are the most popular way to capture prospective clients’ attention and transmit information, but did you know that you can optimize video content for search engines? Something as simple as providing a video transcript not only improves accessibility but can improve your page rankings through the increased presence of naturally occurring keywords. Hosting the video yourself rather than embedding it in your webpage from a video hosting service such as YouTube can increase web traffic as potential clients are directed to your webpage when they click through video search results. Using a video hosting service has benefits as well, so be sure to research to determine what the best option is for you.
Implementing current SEO techniques allows prospective customers to discover your business online with ease, resulting in more leads and more conversions. Consider investing in white label link building, making your website mobile-friendly, and optimizing your video content today.