9 SEO Copywriting Tips to
Step Up Your Content Strategy
SEO copywriting is central to achieving optimum search engine placement. Your content strategy defines who you are and how well you rank in the search engines. The handy work of a professional SEO copywriter can better your search visibility and increase your site’s organic traffic.
The following are nine SEO copywriting tips for stronger on-page optimization and better search visibility. These content writing tips will not only help your website achieve top rankings but also help drive quality traffic to your website. Additionally, these tips can help you vet the proficiency of SEO copywriter services when investing in such help, whether with an agency or freelancer.
1. Utilize Related Keyword, Grammatical Variations, & Synonyms
For those who might not be in the know, Google and most other major search engines use what is known as latent semantic indexing (LSI) approach to effectively associate search results with a user’s objectives. This definitely means that by providing alternative or closely related keywords to your main one, you stand a higher chance of landing improved SERPs rankings. This technique also enables you to cast your net wider ensuring that you can easily engage a much broader target audience.
2. Provide Solutions to Your Prospects’ Problems
Most search engine users are on the lookout for products and services that offer viable solutions for their distinct needs and preferences. By taking the initiative to create content that dwells on the provision of credible answers to all the conceivable queries your prospects might have. As well as elaborating on the various facets of your given niche, you can effortlessly earn top rankings and heighten your site’s visibility. This naturally drives more traffic to it, which you can convert into leads.
3. Write Lengthy, In-Depth, & Quality Content
It has been firmly proven that the average web page ranking on Google’s first SERP usually goes to content that has a substantial word count that engages users. Additionally, in-depth content in more cases than not receives more shares and links than short, ambiguous content. So it is a common SEO tactic to create content that comprehensively addresses a given topic and offers valuable information to your readers. This can go a long way in cementing your credibility as a "thought leader" in your niche and of course improve your ranking.
4. Focus On Getting More Shares & Links to Your Content
The more shares your articles receive, the more they will be referred to on authoritative websites (more quality links). This is one of the metrics Google and other search engines use to evaluate the relevance of a website’s content. Focus on writing exquisite content that is guaranteed to get shared on all the platforms that matter. This includes authoritative blogs, industry bigwigs sites, newsletters, and of course the popular social media networks such as Facebook, Twitter, Linkedin, and so on.
5. Write Your Content For Humans, While Still Optimizing For Search Engines
SEO is a 2-pronged strategy that is geared to spark the interest of potential prospects while also earning credibility with search engines. It can sometimes be very difficult to strike the ideal balance between these two goals. However, at all times always try to create high-quality content with natural keyword integration that will effortlessly engage your audience and at the same time earn you top rankings with proper on-page optimization.
6. Pay Closer Attention to Your Web Pages' Title Tags & Meta Descriptions
Title tags and snippets (meta descriptions) are the first things Google considers when it comes to indexing web pages. The combination of these two is the first information users see on SERPs. It is consequently extremely important to pay a lot of attention when crafting title tags and snippets, especially keyword integration. This will ensure more people click on your web pages. As most well-informed individuals might readily know click-through rates (CTRs) are still a significant factor in search engine rankings.
7. Utilize Long Tail Phrases
Long-tail keywords have a substantially smaller search volume, but usually draw more focused leads that you can effortlessly convert and even close. If your SEO niche is highly competitive, then opting for less competitive, highly unique long tails is the way to go. And even if your SEO strategy is targeting short-tail keywords, you can still capture search engine exposure by creatively implementing long-tails in the copy and establishing keyword relevancy on these longer terms.
8. Avoid Keyword Stuffing (Seriously)
This happens to be a perennial SEO problem and to effectually address it, Google and all major search engines continually make algorithms that are designed to weed out content that they deem to try ranking manipulation. As a rule, integrate keywords naturally with your SEO copywriting and avoid excessive repetition.
9. Avoid Over Optimizing Link Anchor Text
Google deems overly optimized links as a positive sign of ranking manipulation, which can lead to penalties. Try to keep your link anchor text as natural as possible. Use naked, branded URLs and long-tailed phrases. This is critical for proficient SEO and website optimization in today's day in age, as many companies are getting penalized and losing their search engine visibility entirely, which can cripple a company.
SEO undoubtedly happens to be one of the most effective online marketing strategies, which can enable you to earn top rankings with search engines, enhance your website’s visibility, and more to the point drive traffic to it.
However, unlike what some individuals may like to think, this process isn’t static and what might have worked yesterday might not work today. This has unfortunately led quite a number of webmasters to get penalties for going around search engine optimization the wrong way.
This post was written by professional SEO copywriter, Tyler Tafelsky.
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