San Saru Jewelry E-Commerce
Increases Sales Thanks to TikTok
As our technology evolves, so do our marketing strategies. New social media platforms offer unique and unrivalled opportunities, the likes of which weren’t available beforehand. While marketing used to be to do with printed adverts and word of mouth, we now have a new host of ways to get our branding messages out there and one of the most popular of these is social media. Within the remit of social media, there are also a myriad of platforms that you can use. This includes one of the newest social media platforms out there - TikTok. TikTok came into fruition in September of 2016, but it is only really the last couple of years that it has taken off. Many people and brands saw resounding success from TikTok and one such company is San Saru jewellery.
Who is San Saru jewellery?
San Saru Jewellery is a company selling the most beautiful pieces, such as rings, earrings, necklaces, bracelets and more. They found TikTok to be a brilliant way to get the message out to new customers. They are a Spanish company that sells 925 sterling silver and 22k gold plated jewellery. Each piece that they create and include in their collections are designed with love, showcasing their flair and passion for jewellery. It is a company that is strongly committed to social networks including TikTok.
How did they find that TikTok helped them?
Over the past year in particular, San Saru jewellery worked to hone in on their marketing strategy, turning to focus particularly on the new video sharing app, TikTok. TikTok is known for having a younger audience and through using this app, they managed to tap into this aesthetic, creating beautiful visuals that appealed to those that saw them. They were able to communicate much more closely with their target audience and customers, find out more about what they like or don’t like and what they would like to see from future designs and pieces in new collections. The results showed San Saru jewellery that they had an immense increase in sales due to TikTok. Their sales more than tripled during the time of the marketing campaign, increasing by an impressive 346% with a ROAS of 175%.
One of the best things about TikTok is that it is a very quick and visual platform, meaning that you can get your brand out there easily and efficiently. It is still a very popular platform, you have a high chance of your products being seen by a lot of people. This is what has helped San Saru reach out to a new, younger audience.
You can find out more about San Saru jewellery and look into their TikTok channel by checking out their website.