6 Questions You Should Ask at
SEO Agency Before Hiring
Are you the business owner who wants that maximum customers know about your services or products? If yes, then you have to get your website on the top of Google search engine result pages. The initial step to achieve higher rankings is to choose the right SEO agency. However, from so many digital marketing companies providing SEO services, how to choose the right one?
The simple answer to your question is to interviewing the SEO professionals that you want to hire. Below are the top 6 questions to ask at SEO company before hiring. Consider all of them to know their actual working style, tools, techniques, and much more. It will help you make the right decision on hiring the search engine optimisation expert.
1. How long it will take to see results?
The fact is a powerful SEO takes time to generate results. However, it does not mean that it will limit the SEO company to provide you with a time frame for results. Usually, you will see results by implementing search engine optimisation techniques within six months of starting. The time of getting a result is generally depended on the health of your business website.
For example, eliminating all the technical errors and oversights can help you get SEO benefits in a short time. But when your website is already well-structured and free from mistakes, then you have to wait a little longer for measurable change. Here if the SEO company you want to hire will promise you quick results, then ask why.
If the agency points out some technical factors that need to correct, then it is a good sign. But if not, then be wary that they might be implementing spammy methods and outdated strategies that might penalise your business site. All in all, asking the timeframe for getting SEO results to the agency is very important.
2. Do you consider mobile optimisation?
Searching for a particular product or service on a mobile device can be frustrating. With tiny buttons, links, endless scrolling, and unclear form fields create hassles which results in leaving the website. That's because people are busy and impatient, they cannot wait for a slow page to load and see how to add a product to their carts.
Here mobile optimisation comes into action, which improves customer's experience when visits for buying a particular service or product. It helps you improve the conversion rate. According to the study, mobile users spend twice as many minutes on their device compared to laptop and desktop. Also, Google announced last year that mobile optimisation could affect website ranking.
Therefore, look for the SEO company that has a process of providing a mobile audit for your business site. When the agency helps you with the mobile optimised site, it makes the conversion process smooth and easy on the customer. From auto-fill form fields, guest checkout options, auto-detect location settings to smaller images, all should be promised by your SEO company.
3. How will you implement SEO strategies for my business?
SEO is not a one-size-fits-all solution. Therefore, your SEO experts should have a unique approach and ideas for your business, keeping in mind industry goals. As per your business needs, your agency should implement strategies. Whether it is SEO for a local business or giant corporation with a global market, the agency should execute a different approach.
Asking the company about their way of executing strategies to rank your business site on top of Google search engine results can hike up your confidence level on hiring them. It is good to have that the SEO company you choose to have an experience related to your industry, but it is not necessary.
More vital is that the agency should have the ability to articulate how to implement the SEO strategies according to your business standards. So, ensure that the SEO marketing company can promise you to customise plans that suits your specifications. Additionally, asking this question will help you make an informed decision towards the right company.
4. How do you conduct keyword research?
Every business owner who is aware of SEO keyword research technique knows that it is the process of adding a term into the keyword research tool and getting relevant keywords. Also, it involves developing content adding those keywords to various places. However, today keyword research technique requires much more effort and understanding customer’s needs.
Knowing what details, a customer is looking for when searching a particular keyword phrase is vital for any SEO digital marketing company. According to the information collected, the content is created by the experts for your business website covering all related keywords. Therefore, whenever you are asking SEO organisation, ensure that they refer to customer intent.
The agency you want to hire should tell you about the tools and techniques for keyword research keeping in mind the customers' needs. But if the whole conversation revolves around total searches for a specific keyword and its density, then might be the experts are using outdated practices.
5. What is your call on link-building?
There are some SEO companies making promises on providing thousands of links within a few weeks. But those links will not be high-quality. Here you need to understand that one quality link from an authoritative site is more effective than thousands of low-quality machine-created links. You will get to see those low-quality paid links in blog comments.
Your conversation with the SEO expert before making the final decision of hiring them should focus on getting quality links and not on a large number of links. Today link-building is recognised as link-earning. It is implemented by offering organic and quality content that get the incoming links naturally without any investment.
Building a strong relationship with social media influencers and editors also help you execute the link-building process. While interviewing, your SEO company should describe their link-building efforts in terms of relationship-building. Also, their aim should be quality links rather than quantity and practicality.
6. Which are the tools you are using and why?
Having an understanding of SEO tools and its purpose of using them for your business is vital, but the most crucial is to know why the company uses those tools. Professional and experienced SEO professionals have several tools for auditing and other tasks. To get more clarity on the SEO company you want to hire, ask the following questions: -
- What tools do you use for keyword research, and why?
- What do you use to crawler and monitor rankings, and why?
- What do you practice to monitor backlinks, and why?
- What do you use to execute competitor analysis, and why?
Your SEO professional should be able to describe to you the reasons behind using particular tools and the impact that tools can have when appropriately utilised.
When you want to enhance your business presence, and Google ranking for your website, hiring an SEO marketing company is the ultimate solution. They help you with your business needs and ensure to get a higher Google search engine ranking. However, it becomes difficult to choose the right company. To solve your dilemma, consider all of the above questions and ask them to the SEO professionals you are thinking to hire. It will help you make an informed decision on hiring the best SEO company.