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Key Principles of Effective Web Design

Effective Web Design

The design of your website is important if you would like to keep bringing customers in. Customers don’t want to spend a lot of time on a website that is a total mess. They want to look it over and find exactly what they need within seconds of getting on the page. 

When it comes to web design, you want to make sure you are working with the very best. There are many companies who make big promises on what they can do with your website to promote your company, but none can provide the customer service and help the way that Atlanta Web Design Agency can. 

A good web design on the website can make all of the difference. It can help keep customers on the page, which will lower your bounce rates, and can help you rank higher in search engine results as well. Some of the key principles of effective web design that you should consider include:

Have a Purpose

Effective Web Design

When you have good web design on your page, your page has a purpose that can cater to the needs of the user. Think about what visitors to your website are actually looking for when they reach your page and then tailor it to work for that. 

Each page that is on the website must have a clear purpose and be able to fulfill a need for the user. And it needs to do this as effectively as possible. This will help the customer stick around and enjoy what is on the website, rather than hurrying away. 


Most customers who come to your website will want to find the necessary information as quickly as possible. If they have to search around the website for too long, they will get frustrated and want nothing to do with your business any longer. This is why it is so important for you to create a design on the website that communicates well. 

There are different tactics that you can use to help with this communication. These include:

Good organization when it comes to the different tabs of your website can make a big difference as well. 

Typefaces You Use

Choosing the right font for your website can be important as well. This can make it easier for your customers to read the page and see what is present, without straining their eyes along the way. In general, sans serif fonts will be the best and Verdana and Arial are often considered the easiest to read. 

The font size will also matter here as well. 16 point is the easiest to read online and you should keep it to a maximum of 3 typefaces and 3 point sizes if possible. This gives a more uniform look on the page and can streamline the design more than before. 


Effective Web Design

The next thing that we get to look at on your website is the colors that you choose. The right color palette is going to go a long way to enhance the experience of the user. Complementary colors can create some harmony and balance along the way and contrasting colors between the background and text can make reading what’s on the page a little easier. 

As you create the website, you need to use vibrant colors sparingly, usually for call to actions and different buttons. And don’t forget to leave some white space because it helps to make the website look more modern and takes out some of the clutter as well. 


The right images can help to make your website that much better. But if you choose the wrong images or do not utilize them in the proper manner, they can definitely ruin the look that you are going for. A picture has a lot of power to help you get a message across with your website and can create a connection with your target audience. 

If you don’t have a lot of high-quality professional pictures on hand, consider whether stock pictures will be good for you and can lift the look of the website. You can also consider using infographics, graphics, and videos as these can be an effective way to communicate your message in many situations. 

Choosing the Navigation

The navigation of your website is going to be another piece of the puzzle that you can work on. Navigation is all about how easy it is for people to take action or move around the website. If it is difficult for the visitor to find what they need through your navigation, then you haven’t completed your job on this one right yet. 

There are different tactics that you can use to help add hierarchy to your website page. Some of the tactics that work the best include:

  • Clickable buttons
  • Follow the three click rule to make it easier for customers to find what they want
  • Using bread crumbs

You want to make it as simple as possible for the visitor to find the information they need, without having to struggle and having to search around for a long time. 

Grid Based Layouts

The next thing that you can choose to work on for your navigation is the type of layout that you present to the customer. Placing the content randomly on the web page is always a bad idea and can make it appear very messy. The good news is that there are a few techniques that you can use to help clean it up and make it more effective. 

A grid based layout will help you arrange the content very well. It takes all of that content and arranges it into sections, columns, and boxes that will line up and feel balanced. This leads to the website design looking better than ever before.

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