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Unlocking the Potential of Augmented Reality in Mobile App Development

Potential of Augmented Reality

Mobile app development has revolutionized the way businesses and individuals interact with technology. With the advent of technologies, apps are becoming more engaging and innovative.

One of the most prominent technologies that are redefining the app development space is Augmented Reality (AR). It is one of the most sought-after technologies to have a strong impact on the mobile app development industry. Integrating AR in mobile apps leads to better user experience and higher conversion rates.

Many brands have already started incorporating it into their apps and websites. For instance, Snapchat is already exploring this to make sharing content on the platform easier. Snapchat users can bring life to their updates using AR lenses, themes, and filters.

Not just Snapchat, IKEA is also utilizing AR to enhance customer experience. This technology lets users virtually place furniture in their very own space.

In this blog post, we will talk about why AR is needed for mobile apps and the different ways this technology is reshaping the industry.

How is AR revolutionizing mobile app development?

Furthermore, we have listed the potential of AR and how it is transforming the mobile app industry and taking it to the next level.

Increased engagement

When AR became popular, many considered this technology for gaming or entertainment purposes. However, this technology quickly expanded into other industries and helped them increase user engagement. There are several ways organizations can use AR to improve engagement online and in-store, including interactive advertisements, immersive product catalogs, and more.

Let’s understand this with a real-life instance. Pepsi’s bus stop ad in London went viral and grabbed more eyeballs than any print or TV commercial. It was pulled off with the help of AR technology. This ad showcases the advantages of using this technology in advertisements.

AR helps increase user interaction, which ultimately boosts engagement. User engagement has become an important metric for all types of industries. It ultimately results in increased conversion rates and sales.

Stand out from competitors

In today's market, all competitors are offering homogenous products at the same price band, it has become crucial for businesses to stand out from the crowd. Brands have been utilizing traditional methods of advertising to differentiate themselves, which is obviously not working. The integration of augmented reality will help them to develop more innovative campaigns and offer unique services that will help them stay on top in a crowded market.

Let’s take Nike as an example. Although this sportswear brand has been around for many years, attracting millennial customers and maintaining its market position as a global brand needs extra effort. Especially with so much competition and innovative products out there.

Nike was able to maintain its position as a leading sports brand with its AR app. The app utilizes your smartphone camera for scanning your feet and giving the exact size you should be going with. Not only this - the app also gives several other trivia about the shoe, styles, and so on to turn your shopping process into a fun activity rather than a chore.

In short, AR can help your organization create a unique experience, boost the experience, and differentiate you from your competition.

Immersive training

AR can be used by organizations to train their employees and increase productivity. AR-powered training apps are great for companies that need to train employees on expensive equipment and encourage problem-solving in simulated scenarios.

Organizations can also create interactive AR-powered evaluation processes for measuring the efficiency of training modules. Improved training ultimately results in improved productivity and performance.

There are some industries where improved training can prevent costly and deadly mistakes in real-life. If employee training is an area that your organization could improve, exploring the capabilities of augmented reality is a good idea.

Minimize language barriers

With broadening access to mobile devices and technologies, your business has more chances to reach a global audience. So is it possible to reduce the real-life language barrier? When combined with artificial intelligence (AI), augmented reality can help your business reduce the language barrier for its users and customers.

Customers can use applications powered by augmented reality technology to translate signs, menus, and other printed materials. Translation means more accessibility, which ultimately increases the potential for your business to make a sale or increase conversion rates.


To conclude, augmented reality can bring tremendous change in the mobile app development industry. It will enhance the consumer experience and increase user engagement as well. Popular brands like Snapchat and IKEA are already exploring this technology and using it to their advantage. Thus, we can say that AR is indeed the future of the mobile app development industry.

In case you are looking to develop an AR-powered app, you can consult trusted and reliable top custom software development companies. The experts can provide assistance through the entire development process and make the journey easier.

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