How OTT Platforms are Changing Our Way of Entertainment
OTT platforms means over the top platforms such as Netflix, Amazon prime, Disney Hotstar and many more, now play a major role in people’s life on how they are gonna spend time over screen. Though OTT is a new concept with the rapid growth of internet consumption plus the covid times, we have been sticking to the screens much more what we used to earlier. OTT platforms have disrupted the conventional broadcasting and digital delivery of content. But the real question here is if you can’t beat the experience which we get in the movie halls then why are people are switching towards the OTT consumption forcing all the producers to release their movies and series on OTT even if they have plans for big screens.The real and simple answer to this question is the choice, mobility and cost effectiveness OTT offers. You don’t have to travel, you are not bound to time and the money which you will spend over a single movie, you can have subscriptions to OTT platforms for a year.

Multi Screen Seamless Experience
Next thing which we would like to highlight is the freedom OTT offers in terms of multi screen seamless video buffering. One account multi users can have and then can easily split the cost and watch as per their preference of choice of entertainment and time and nobody is interrupting anybody.
Emerging Technology
Who doesn’t want to be using the latest technology. We all are living in the era of technology where daily new handsets with latest technology launch and with the latest technology our picture quality is also getting improved, so through you will not feel like theater surely new speaker technology, bezelfree screens and 4k print will put us to some line.
How to keep track of OTT Platforms
Currently there are so many OTT platforms available to you and anybody can lose track of which movie or series are launching where. Since now so many actors are launching their movies directly on OTT, it has become almost impossible to keep track on anything. A few of the major playersthat are dominating in India’s ecosystem are voot, ALT balaji, bigflix, amazon prime video, viu, sony liv, eros now, zee5, hotstar, netflix, mx player, sun nxt, jio cinema.
Now to keep track of OTT Release Dates, we have a source for you. There you will find all the details on which date which movie is releasing in theater or when is the release date on OTT platforms. The source has been created with a single vision to help Indian audiences to gather the information on release dates, cast and crew, box office collection, public reactions and much more at a single place and language-by-language so that you don’t have to waste your time roaming around all over the internet to get the correct and straight information which you are looking for.
Conclusion
With more and more broadcasters choosing to go OTT, OTT is here to stay and will continue to rule the media and leisure sectors. It's past timeto understand as a content producer how crucial it is to ride this wave if you don't want to ultimately lose out. The viewership is steadily increasing on the OTT side of the ongoing Pay TV vs. OTT conflict, giving you the go-ahead to seize this invaluable chance to present your offerings to your viewers directly.
The choice of a user needs to be always the first priority and content creators need to think of the strategies to adopt, how they can balance it both ways, especially where the entertainment industry plays such a important role in the economic growth.