How to Organically Increase Your Site Traffic?
The traffic of your website is one of the most important factors determining its efficiency. Sure, some may believe conversion rate to be more important, however, the conversion rate is meaningless without traffic. You see, a 10% conversion rate from 100 visitors and 10% from 10,000 visitors are far from being the same thing. So, before you focus on any other aspect of your online presence, you need to consider how to organically increase your site traffic. Here are several things you can do to make this right.
1. Invest in ads
One of the biggest myths of online traffic is the idea that, for some reason, you can just post something online and people will flock in. This is not how it goes. To create traffic, you need to invest. Ads are the most traditional way of gaining attention but online ads are far more effective in this field. Through the algorithm and user profiling, these ads can be targeted much better. Think of it this way, some people are on the verge of becoming paying customers and those who will never become paying customers, no matter how hard you try. With online ads, you can tell which are which.
2. Start a blog
Starting a blog creates return traffic. It gives people a reason to come to your site over and over again while checking out if you have new content. Keep in mind that your content marketing strategy depends equally on quality and quantity. Even if you have the best piece of content on the entire internet, what do you think will happen when people come and see that it’s the only piece on your entire blog? They’ll probably leave after reading it and just forget about you. The problem is that producing a blog post in 2020 took 3 hours and 55 minutes, on average. In other words, it takes a serious commitment.
3. Improve your visibility
One of the best ways to boost traffic to your website organically is to let people discover you on their own. They can do this by using keywords that you qualify for but your position in the SERP makes all the difference here. There are a lot of ways to improve your SEO rank and, therefore, your SERP position. Experts who are familiar with the algorithm and ranking factors. You see, there’s more than off-page optimization for you to worry about. According to web design Perth experts, your design determines the duration of visit and bounce rate, both of which are ranking factors.
4. Focus on referral traffic
Another thing you need to look for is referral traffic. One of the ways you can do this is by collaborating with renowned referral sites. Just make sure that you go for reputable sites, seeing as how some are not looked upon favorably by Google. Another thing you need to think about is the importance of starting your referral program. Sure, this is more important for conversions than it is for the traffic itself, however, when combined, these visitors can improve your metrics quite drastically. They arrive and instantly make a conversion, which makes your stats appear more impressive in Google’s eyes.
5. Make a community
One of the ways to automate all of this is to improve your appeal by fostering a sense of community. This way, every member of the community becomes an unofficial brand ambassador. Just think about it, they’re likely to share your content with others but also talk about it in the real world. This is just one of the amazing advantages that you can’t and shouldn’t neglect. Once you get them started, these communities will operate independently (possibly with some moderation on your part).
6. Social media activity
Let’s face it, in 2021, everyone is on social media. This is why when you start sharing content through these means, you’re bound to attract quite a bit of attention. One of the most important things you should do here is to profile your audience to figure out which social media platforms they prefer. By identifying this, you will also get an idea of which formats you should choose for your social media activity. Lastly, you need to understand that each of these networks has its own set of rules. The time when you post can be as important as the message itself.
In the end, growing your website organically takes time and it takes effort. There’s no way around it. Sure, you can substitute some of this effort by paying someone else to do it (hiring an effort of a professional) but the results will still take time. So, set realistic goals and arm yourself with patience. This is the only way to avoid disappointment and operational failure.