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Fred Auzenne shares 15 Tips for Optimizing PPC
to Get More Sales & Leads

Here are 15 tips for optimizing PPC to get more sales and leads:

1. Make sure your ad copy is relevant to your landing page

Your ad copy should be closely related to the content on your landing page, or else you're likely to see a high rate of click-through but very few conversions. Relevance is key when it comes to PPC ads, so make sure your ad creative and your landing page are aligned with one another.

2. Use keyword-rich ad copy

Include relevant keywords in your ad copy so that your ads are more likely to show up for searchers who are looking for those terms. Not only will this help to improve your visibility, but it will also help to improve your quality score, which can in turn lower your costs per click.

3. Create separate ads for mobile and desktop

With more and more people searching on mobile devices, it's important to create mobile-specific ads. Mobile searchers have different needs and expectations than desktop users, so your ad copy should reflect that. Make sure your ads are relevant and easily readable on a small screen, and consider using a call to action that's tailored for mobile users.

4. Target your ads to specific locations

If you're targeting a local audience, make sure your ads are only being shown to people in that area. There's no point in paying for clicks from people outside of your target market, so be sure to use location targeting to improve the relevance of your ads.

5. Use negative keywords

Include negative keywords in your campaigns so that your ads don't show up for irrelevant searches. Fred Auzenne explains this can help to improve your click-through rate and lower your costs per click, as you're not paying for clicks from people who aren't interested in what you're selling.

6. Test different ad copy

Don't be afraid to experiment with your ad copy to see what works best. Try different headlines, calls to action, and offers to see what gets the most clicks. You can also use A/B testing to test different versions of your ads against each other to see which performs better.

7. Use relevant images

Images can be a powerful tool in your ads, so make sure they're relevant to the offer or product you're promoting. People are more likely to remember an ad that includes an image, so this can be a great way to improve your click-through rate.

8. Use unique landing pages

For each campaign, create a unique landing page that's relevant to the ad copy. This will help to improve your conversion rate, as people are more likely to buy something if they land on a page that's specifically about what they're looking for.

9. Track your results

It's important to track the performance of your campaigns so that you can see what's working and what isn't. Keep an eye on your click-through rate, cost per click, and conversion rate so that you can make changes as needed says Fred Auzenne.

10. Always be testing

The world of paid search is constantly changing, so it's important to always be testing new things. Try new ad copy, images, landing pages, and keywords to see what works best for your business.

11. Be patient

Paid search can take some time to see results, so be patient. It takes time to test and optimize your campaigns, so don't expect to see immediate results. Keep working at it and you'll eventually see the pay off.

12. Hire an expert

If you're not seeing the results you want from your paid search campaigns, it might be worth hiring an expert to help you out. A good PPC agency can help you to improve your campaigns and get more sales and leads.

13. Read the news

Keep up with the latest news in the world of paid search so that you can stay ahead of the curve. There are always new changes and updates, so it's important to keep up with what's going on.

14. Join a community

There are many online communities dedicated to paid search, so it's a good idea to join one or two. This is a great way to stay up to date on the latest news and get tips and advice from other experts.

15. Attend a conference

If you really want to dive deep into the world of paid search, consider attending a conference says Fred Auzenne. These events are packed with information and can be a great way to network with other marketers.


PPC can be a great way to get more sales and leads, but only if it's done correctly. Follow these tips to optimize your PPC campaigns and get the most out of your advertising budget.

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